Responsibilities

• Manages the domestic and international trade show calendar, coordinating participation with Sales and Service teams; procures, maintains, and organizes trade show materials and displays, ensuring artwork and materials are up to date to support successful events.
• Responsible for placing website content, updates, management, and maintenance. Makes recommendations of new technologies to improve website traffic, interactivity, and user experience.
• Manages content and maintenance of all company social media platforms, including LinkedIn, Facebook, YouTube, and Instagram.
• Research new media channels and make recommendations to the manager.
• Research data related to the current product market, customer demographics and interest, social media input, and other factors influencing product demand.
• Collects, analyzes, and summarizes online and offline customer engagement data to identify trends, forecast marketing and sales activity, and develop actionable insights; prepares reports, presentations, and recommendations for management based on research findings.
• Communicates with Sales and Service teams and international distributors to help develop and deliver their marketing and promotional materials.
• Provides marketing communications support and project management.
• Assists in developing ways to communicate marketing messages through conception and development of such material as printed/digital product fact sheets, brochures, case studies, newsletter articles, print advertising, and delivery through all appropriate media including direct mail, email, web, video, webinars, blogs, white papers, e-publications, and at trade shows.
• Coordinate photo shoots of new products and any internal company campaigns

Requirements

• Associates Degree or at least 5 years equivalent experience in marketing, communications, business, advertising or other related field or experience
• Construction, Asphalt, Emulsion, Manufacturing industry