Responsibilities

• Support campaign planning execute approved firmwide marketing campaigns; coordinate the firm's content calendar across email, social media, website, digital, print, and other channels.
• Develop, edit, schedule, and distribute client communications, newsletters, social content, announcements, thought leadership, and other firm messaging.
• Work with subject matter experts to translate technical information into clear, relevant, client-focused content.
• Coordinate and maintain website content, social media channels, basic search engine optimization, and related digital marketing activities.
• Monitor marketing performance and recommend improvements based on engagement, audience needs, and firm priorities.
• Create polished marketing and business development materials, including presentations, proposals, flyers, digital assets, social content, and client-facing collateral.
• Apply strong visual judgment to layout, hierarchy, imagery, typography, readability, and overall presentation.
• Apply and help maintain HBE's brand standards, templates, and marketing assets and coordinate outside creative or production resources as needed.
• Support the administration, adoption, and optimization of the firm's marketing automation platform, including email marketing, audience segmentation, campaign tracking, and reporting.
• Use the firm's management platform to coordinate marketing projects, recurring activities, timelines, and deadlines.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism, business, or related field preferred.
• 2–5 years of relevant marketing, communications, or business development experience; B2B or professional services experience preferred.
• Strong proficiency with visual design and content- creation software, such as Canva or comparable tools, with demonstrated ability to create polished, professional materials.
• Experience with marketing automation or customer relationship management platforms; HubSpot experience strongly preferred.
• Experience with project management platforms; Asana experience preferred.