Responsibilities

• Under the general direction of the Director of Business Development & Firm Initiatives, the Marketing & Communications Specialist is responsible for the day-to-day execution of HBE's marketing, communications, and brand activities, including content development, campaigns, digital marketing, creative execution, and marketing technology. The Specialist works with firm leaders and subject matter experts to translate HBE's expertise into clear, useful, and compelling communications for clients, prospects, and the broader market, while also supporting business development and selected firm initiatives through proposal development, research, project coordination, and other activities that strengthen HBE's market position and client relationships.
• Marketing & Communications: Support campaign planning execute approved firmwide marketing campaigns; coordinate the firm's content calendar across email, social media, website, digital, print, and other channels.
• Marketing & Communications: Develop, edit, schedule, and distribute client communications, newsletters, social content, announcements, thought leadership, and other firm messaging.
• Marketing & Communications: Work with subject matter experts to translate technical information into clear, relevant, client-focused content.
• Marketing & Communications: Coordinate and maintain website content, social media channels, basic search engine optimization, and related digital marketing activities.
• Marketing & Communications: Monitor marketing performance and recommend improvements based on engagement, audience needs, and firm priorities.
• Brand & Creative: Create polished marketing and business development materials, including presentations, proposals, flyers, digital assets, social content, and client-facing collateral.
• Brand & Creative: Apply strong visual judgment to layout, hierarchy, imagery, typography, readability, and overall presentation.
• Brand & Creative: Apply and help maintain HBE's brand standards, templates, and marketing assets and coordinate outside creative or production resources as needed.
• Marketing Technology & Project Management: Support the administration, adoption, and optimization of the firm's marketing automation platform, including email marketing, audience segmentation, campaign tracking, and reporting.

Requirements

• 2–5 years of relevant marketing, communications, or business development experience; B2B or professional services experience preferred.
• Strong proficiency with visual design and content- creation software, such as Canva or comparable tools, with demonstrated ability to create polished, professional materials.

Preferred

• Bachelor's degree in marketing, communications, public relations, journalism, business, or related field preferred.
• HubSpot experience strongly preferred.
• Asana experience preferred.
• Experience with marketing automation or customer relationship management platforms.