Marketing Communications Specialist

New York City, NY (Hybrid)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 16 hrs ago

Job Summary

Own the development and execution of GO Project's communications strategy and lead content across channels to advance fundraising and program visibility.

  • Oversee storytelling, calendar management, and multi-channel content including website, social media, and email newsletters.
  • Collaborate with internal teams and vendors to produce collateral, videos, and events communications that elevate the mission.

Job Description

Responsibilities

  • Work with the CDO to develop and execute a communications strategy aligned with GO’s broader organizational and fundraising strategy and goals.
  • Manage and update annual communications calendar.
  • Develop a content bank of stories through visits to program sites and interviews of students, caregivers, teachers, school leaders, and school partners on a regular basis.
  • Create all organizational collateral, with support of outside consultant graphic designer as needed, including annual report, one-pagers, slide decks, brochures, and signage.
  • Manage all social media accounts and create compelling social media content, including documenting timely activities through photos or video, scheduling posts, and increasing social media engagement and presence.
  • Develop email newsletters for donors and general audiences.
  • Write organizational key messages, talking points, speeches/remarks, and other presentations.
  • Serve as project manager for production and editing of outsourced professional videos, including key messages and scripts and identification of families and staff to feature.
  • Manage and update organizational website with timely and engaging content.
  • Develop press contact list and story pitches for ongoing media engagement opportunities.

Requirements

  • A successful candidate has at least 3 years of experience in nonprofit communications and demonstrates a combination of the following attributes:
  • Excellent written and verbal communication skills and the ability to listen, question, and synthesize information in a compelling manner for different internal and external audiences across a variety of styles and formats (e.g. newsletters, social media, reports).
  • Demonstrable knowledge of engagement metrics and evaluating user behavior to enhance audience reach on social media, websites, and newsletters.
  • Strong interpersonal skills and ability to easily communicate with internal and external stakeholders, including students, families, volunteers, donors, and others.
  • Proficiency with design software (i.e., Canva), digital communication platforms (i.e. Constant Contact), and social media management platforms (Instagram, Facebook, Twitter/X, LinkedIn, and YouTube).
  • Experience developing and maintaining website content; knowledge of WordPress a plus.
  • Flexible and adaptable style with the ability to work independently and as a team player, to take initiative, and to manage multiple tasks and projects.
  • Strong follow-through with the proven ability to set and meet deadlines and benchmarks.
  • Proficient knowledge of Microsoft Office and Google Suite.
  • Strong belief in GO Project’s mission and commitment to educational equity.

Preferred

  • Holding an advanced degree is preferred.

Benefits

  • medical, dental, vision, life insurance and long-term disability
  • four weeks annual paid vacation and paid holidays
  • Retirement plan contribution match is in effect after one year
GO Project logo

GO Project

The GO Project is a non-profit organization that helps New York City public school students thrive in the earliest stages of their education through year-round academic, social- emotional, and family support. Students who are behind grade level in literacy and/or math can enroll in GO during K-2nd grades and are able to participate in our high-quality academic intervention and social-emotional and family support year-round through 8th grade. Each year, 750+ students from over 40 public schools receive over 200 hours of additional instruction over the summer and on Saturdays during the school year. With this early and sustained support, GO students make significant academic gains, reach and exceed grade proficiency, graduate on time, and achieve long-term educational success.

Founded in 1968
New York, New York, USA
98 employees (6 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all GO Project salaries

Marketing Team

Marketing Team Size
6 (6% of company)
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~98
GO Project logo

Marketing Communications Specialist

GO Project · New York City, NY · Hybrid