Own end-to-end participant communications for recurring and annual campaigns, turning audience knowledge into consistently improved, on-brand messages and measurable ROI.

• Responsibilities: Own the end-to-end planning, execution, and measurement of recurring participant campaigns, including Monthly Statements (every month, naturally)
• Plan and execute annual campaigns such as Redemption, Activation, and other strategic program moments throughout the year
• Write clear, compelling briefs that give designers and stakeholders everything they need to execute well
• Manage campaign calendars, timelines, and deliverables across multiple programs without dropping balls or missing deadlines
• Bring fresh ideas to the table: test new formats, messaging angles, send times, and segmentation approaches rather than reusing last year’s playbook
• Troubleshoot and resolve email campaign issues, including formatting, rendering inconsistencies, and making basic HTML adjustments as needed
• Pull, analyze, and report on campaign performance using engagement, redemption, and ROI metrics
• Translate data into recommendations; what should we do more of, less of, or differently next cycle?
• Use pivot tables, data merges, and reporting tools to manage participant lists and personalize campaigns at scale
• Build a feedback loop so each campaign gets sharper than the last
• Own Extu’s annual Voice of the Participant (VoP) survey end-to-end, including design, distribution, analysis, and reporting
• Synthesize survey results into actionable audience profiles, segmentation strategies, and recommendations
• Maintain a working knowledge of participant demographics, preferences, and motivations across programs
• Apply audience insights to monthly statements, annual campaigns, and ad-hoc comms—this is continuous work, not a once-a-year project
• Surface insights to Program Managers, Operations, and Leadership to inform broader decisions
• Take ownership of ad-hoc participant communications that currently sit with Program Managers, freeing them up to focus on program operations
• Partner with Program Managers to understand each program’s nuances, audience, and communication needs
• Ensure all communications adhere to client brand standards and Extu’s quality bar
• Partner with designers to bring campaigns to life visually, you’ll brief and direct, not execute the design yourself
• Work closely with the Marketing Solutions team, Program Managers, and Operations leadership to align on priorities and surface insights

• Requirements: 1–4 years of experience in marketing, communications, campaign management, or a closely related field
• Strong writing skills with the ability to adapt tone for different audiences and brands
• Proficiency in email development (HTML/CSS) and comfort troubleshooting email rendering, formatting, or delivery issues across platforms (e.g., Outlook, Gmail, mobile)
• Comfortable working with data—pivot tables, basic reporting, and translating numbers into a story you can defend
• Curiosity about audiences—you want to understand the people you’re marketing to, not just send them messages
• Proven ability to manage multiple deliverables and deadlines simultaneously without close supervision
• Strong attention to detail, especially around brand standards, data accuracy, and proofreading
• Self-starter mindset—you bring solutions, not just problems, and you don’t wait to be told what to do
• Open to feedback and constructive criticism; you understand that good work gets better when it’s pressure-tested
• Startup mentality—you’re willing to help peers, learn new skills, and do what it takes to get the job done right

• Nice to have: Experience in B2B marketing, loyalty/incentive marketing, or channel marketing
• Familiarity with marketing automation platforms, ESPs, or campaign management tools
• Experience writing creative briefs or working alongside in-house or agency designers
• Exposure to A/B testing, segmentation strategy, or campaign optimization
• Experience designing or running participant/customer surveys, or working with voice-of-customer programs
• Experience with Salesforce or similar CRM platforms

• Benefits: Robus t Health Coverage – Comprehensive and generously funded, because your well-being matters.
• Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you’d like.
• Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.
• Work Where It Works – Enjoy the balance of hybrid work schedules designed to flex with your life.
• Growth is Our Love Language – Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications. We invest in your future because your growth is our growth.
• Give Back with Heart – One paid day each year to support the cause you care about most. We also proudly support local charities like Children’s Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.
• Celebrate the Wins – Our employee rewards and recognition program is second to none.
• Shine Bright – We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.