Marketing and Communications Specialist - Email Campaigns and CRM Marketing

Charlotte, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the HOA client communications stack and marketing collateral, aligning email programs, campaigns, and content with brand standards to drive outreach, engagement, and growth.

  • Marketing Operations: Manage email campaigns and automation in Zoho CRM/Campaigns, nurture prospects and referral partners, and track performance.
  • Content & Collateral: Create brochures, presentations, testimonials, service highlights, and sales materials with consistent messaging.
  • Campaign Planning & Ops: Maintain calendars, coordinate promotions for HOA prospects and events, and report results to sales leadership.

Job Description

Responsibilities

  • Creating and managing client newsletters and regular communication updates.
  • Developing email drip campaigns for prospective clients and referral partners.
  • Managing marketing email campaigns through Zoho Campaigns and Zoho CRM.
  • Scheduling and distributing communication to boards, clients, and prospective communities.
  • Ensuring communications reflect the company’s brand voice and messaging standards.
  • Monitoring engagement and optimizing campaigns for effectiveness.
  • Coordinating marketing campaigns promoting the company’s services and solutions.
  • Supporting targeted campaigns for prospective HOA clients and referral partners.
  • Maintaining marketing calendars and campaign schedules.
  • Tracking campaign performance and reporting results to the VP of Sales.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
  • Two or more years of experience in marketing, communications, or a similar role.
  • Strong writing, editing, and proofreading skills.
  • Experience managing email campaigns and marketing automation tools.
  • Ability to organize multiple campaigns, deadlines, and priorities simultaneously.
  • Strong collaboration skills and ability to work closely with sales leadership.
  • Experience working with Zoho CRM or Zoho Campaigns is a plus.
  • Zoho CRM
  • Zoho Campaigns
  • Marketing automation and email campaign tools

Benefits

  • Benefits Medical, dental, vision, life, 401K
Community Association Management logo

Community Association Management

Because Communities Deserve Better.Community Association Management was founded with a clear mission: to provide community associations with the reliable guidance, innovative tools, and exceptional service they truly deserve. After years of firsthand experience serving on community boards and working with traditional, inflexible management firms, we saw an opportunity — and a responsibility — to do things differently.While many management companies offer similar service lists, what sets us apart is our ability to deliver customized solutions built around the unique needs of each community we serve. We don’t just check boxes — we partner with boards to drive results, reduce workload, and elevate the resident experience.Our team is composed of passionate professionals who are committed to service excellence, innovation, teamwork, and integrity. It’s why we’ve earned one of the highest customer retention rates in the industry — and why so many of our clients stay with us year after year.We proudly serve communities of all sizes throughout North and South Carolina, with offices in Charlotte, Raleigh, Asheville, Wilmington, Greenville, and Columbia.The more you learn about Community Association Management, the more you'll understand why we’re not just another management company — we’re the trusted partner your community deserves.

Founded in 2006
Charlotte, North Carolina, USA
44 employees (9 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Traffic Source Mix
Search
32%
Direct
56.8%
Referral
4.6%
Social
5.4%
Paid
1.1%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
9 (20% of company)
Marketing Roles Posted (Last 30 Days)
1