Marketing Communications Specialist at Crane Company | Los Angeles, CA | $75K/yr – $90K/yr

Crane Company

Marketing Communications Specialist

Los Angeles, CA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross channel communications and content engine to drive launches, consistency, and lead generation for a manufacturing-focused B2B audience.

Own integrated marketing communications strategies and ensure brand consistency across channels and touchpoints.
Lead product launches, strategic initiatives, and sales enablement to boost market presence and content effectiveness.
Build and optimize multi-channel content (website, blogs, social, collateral) that clearly communicates product value and applications.

Job Description

Develop and execute integrated marketing communications strategies aligned with company goals and growth objectives.
Ensure consistent brand messaging and positioning across all marketing channels, digital platforms, and customer touchpoints.
Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
Monitor digital trends and recommend new tools, technologies, and best practices to improve marketing effectiveness.
Build and maintain relationships with industry publications, media outlets, and marketing partners.

Bachelor's degree in Marketing, Communications, Business, or related field.
2-5 years of experience in marketing communications, digital marketing, or content marketing.
Strong writing, editing, and content creation skills with the ability to develop customer-focused messaging.
Experience managing digital marketing platforms, including websites, Drupal CMS, social media, email marketing (Mailchimp), blogs, webinars, and video content.
Working knowledge of SEO, Google Analytics, Salesforce, HTML/web development, and lead generation best practices.
Proficiency with Adobe Creative Suite, including Photoshop and Illustrator, Canva, or similar content creation tools.
Experience coordinating media placements, trade shows, webinars, newsletters, and marketing campaigns.
Strong project management, organizational, and communication skills with the ability to work cross-functionally with sales and engineering teams.
Self-motivated, creative, and capable of managing multiple projects with minimal supervision.

Experience working in a B2B industrial or manufacturing environment is preferred.

Crane Company

3.7 Glassdoor

Crane employees share a proud 150-year-plus history of doing business the right way—treating people fairly, dealing honestly and ethically with customers, suppliers, and shareholders, and working hard to meet or exceed the expectations of customers. They also share a fascinating history of innovation dating from the early years of the Industrial Revolution to the current era of technology-driven product development and improvement. Crane is committed to the highest standards of business conduct. We strive to create value for all our stakeholders with a highly disciplined approach to materially strengthening our businesses through successful implementation of the Crane Business System, through strategic linkages among our businesses, and through utilization of strong free cash flow for strategic acquisitions.

Stamford, Connecticut, USA

4.4K employees

www.craneco.com

67% recommend to a friend

83% CEO approval