Responsibilities

• Event Management    - Manage logistics of approximately 10 booth exhibits per year as well as coordination of non-booth attendance at conferences; manage all registrations and hotel bookings
• - Serve as primary liaison with exhibit management vendor, overseeing invoices, booth builds and event- related orders
• - Coordinate events and meetings by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, and managing mailing lists to ensure event success
• - Execute deliverables for each conference and event, including content, graphics, videos, and collateral
• - Handle sponsorship, membership and attendee registrations and paperwork
• - Develop prep sheets for each event, helping company attendees organize their trip and conference attendance
• - Oversee distribution, management and integration of lead capture app, Popl, for all conferences
• Digital Marketing    - Work closely with colleagues across marketing, client development and corporate operations to support project plans and campaigns and execute strategies for various digital marketing activities including SEO, display ads, Google ad words, AI integration and website optimization. Build schedules and digital campaigns to support marketing and organization wide initiatives
• - Support lead generation initiatives through CRM management including campaign creation, post- event follow ups, list management and evolving business needs
• Social Media Management    - Create content for social media activities including post copy, graphic creation (using a freelance designer, Canva and Audiograms) and monitoring tags, mentions and other activities on LinkedIn and YouTube

Requirements

• A bachelor's degree in marketing, Communications, Public Relations, or a relevant field is a requirement for this position.
• 1-3 years of experience in marketing and communications or a closely related specialty is required with a preference for experience in the healthcare industry.
• Experience with Microsoft products, including Word and PowerPoint, is required.
• Proficiency in graphic design or working alongside graphic designers is advantageous.
• Extensive knowledge of predominant digital marketing platforms is critical, including Hootsuite, Google Analytics, HubSpot, or similar.
• Understanding the commercial printing process is advantageous.
• A good grasp of marketing automation and lead software is also beneficial.

Preferred

• Certificates in fields related to digital marketing and website development/optimization are helpful.
• Google certification is a plus.
• Salesforce a plus.

Benefits

• In addition to a competitive base salary, this role is eligible to participate in the company’s bonus program as part of its comprehensive and rewarding benefits package.