Responsibilities

• Helps drive the planning, development, and execution of integrated marketing campaigns across Biltmore Farms business units.
• Collaborates with the Marketing & Product Manager and internal stakeholders to develop campaign messaging, communication strategies, and storytelling initiatives aligned with brand goals.
• Champions content development efforts across multiple platforms, including websites, email marketing, blogs, advertising campaigns, sales collateral, video content, and branded communications.
• Maintains relationships with external creative partners including photographers, videographers, graphic designers, writers, agencies, and production vendors.
• Coordinates and oversees photoshoots and video shoots, including shot lists, schedules, creative direction support, logistics, asset organization, and production timelines.
• Partners closely with the Digital Marketing Specialist to align campaign content, digital strategy, website implementation, paid media initiatives, and performance objectives.
• Supports tenant relations and communications efforts for Biltmore Park Town Square, including onboarding support, marketing coordination, grand opening communications, and collaborative promotional opportunities.
• Assists with larger strategic marketing initiatives, launches, and cross-functional projects from concept through execution.
• Manages timelines, workflows, approvals, and deliverables across multiple concurrent projects while ensuring quality and consistency.
• Contributes ideas and recommendations that strengthen brand storytelling, audience engagement, and overall marketing effectiveness

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Operations, Project Management, Journalism, or a related field; AND,
• Minimum of four (4) years of professional experience in marketing communications, brand marketing, content strategy, or a related field.
• Experience leading and coordinating multiple projects and stakeholders in a fast paced, deadline-driven environment.
• Strong writing, editing, organizational, and project management skills with the ability to manage competing priorities effectively.

Preferred

• Experience supporting integrated marketing campaigns across multiple channels and customer touchpoints
• Experience managing creative projects and campaigns
• Experience working with external agencies, photographers, videographers, graphic designers, writers, and other creative vendors
• Experience in hospitality, real estate, lifestyle, retail, or community-focused brands preferred
• Familiarity with content management systems, email marketing platforms, project management tools, and creative platforms
• Experience leveraging AI-assisted tools and emerging technologies to support content development and marketing workflows

Benefits

• Competitive pay and annual bonus potential
• Outstanding medical, dental, and vision benefits coverage
• Parental leave with up to 6 weeks available for birth, adoption, and fostering
• 401K retirement plan with employer matching program
• Paid time off (PTO) and paid holidays
• YMCA membership monthly discount
• Fun wellness program with annual bonus of up to $600
• Incredible employee learning and growth opportunities
• Friendly and supportive work environments
• Employee engagement events and volunteerism