Responsibilities

• Support delivery of a consistent, customer-first experience across marketing touchpoints (digital, in-person, and field interactions).
• Translate customer insights into relevant, timely, and personalized engagement across the full customer journey—not just individual tactics.
• Partner with sales and customer-facing teams to improve the effectiveness of on-the-ground customer interactions.
• Own execution of integrated marketing initiatives, including campaigns and product launch promotion.
• Lead customer engagement tactics (CRM, digital, events, field activation).
• Coordinate campaign and channel tactics across email, CRM, digital, events, field activation.
• Translate product, portfolio, and brand strategies into clear, customer-relevant messaging and activation plans.
• Support go-to-market execution for launches and key initiatives, ensuring field readiness and customer clarity.
• Track performance of marketing initiatives and customer engagement efforts across channels.
• Collaborate with Marketing Communications Managers and Sales teams on strategy, prioritization, and feedback loops.