Responsibilities

• Participate in planning content calendars and partner closely with social, email, and creative team members to ensure content is engaging, informative, and on-brand
• Collaborate across departments to produce content that elevates ASNT's products and services
• Ensure accuracy, consistency, and adherence to brand and style guidelines across all marketing deliverables
• Produce a wide range of email campaigns, data hygiene, list management, segmentation, reporting, and performance optimization
• Manage email production timelines to ensure deadlines are met
• Develop social media copy and design creatives under the supervision of the Digital Marketing Manager
• Write engaging social media and email copy, alongside monitoring social channels to manage community interactions such as tags, comments, and messages.
• Schedule and publish social media posts in alignment with defined workflows and timelines
• Monitor platform performance and make adjustments as needed for optimization
• Enforce ASNT brand standards by addressing external trademark, logo, and name infringements
• Execute social listening strategies to monitor brand sentiment, track competitor activity, and identify emerging industry trends
• Proactively bring forward new ideas and creative approaches to elevate content