Responsibilities

• Serves as liaison between specific unit/center(s) and The College marketing team.
• Builds awareness of events and engagement opportunities among alumni, donors and community members.
• Creates and maintains editorial calendars, content plans and strategic framework for associated high-profile university-wide and unit/center initiatives.
• Conducts content audits and gap analyses. Recommends strategies for improvement.
• Communicates regularly with communications and media relations representatives across The College and ASU to source content, coordinate efforts with external media teams and ensure accurate representation of the unit/center.
• Plans, develops and writes creative, high-quality communications and strategic plans for the unit/center (e.g., faculty, staff, students, donors, prospective students and the general public) using multiple digital and print communications mediums (e.g. email, print, web, social media).
• Proofs and copy-edits materials for accuracy, style, consistency, voice and readability, recommends and makes changes where necessary in materials, including print, social, video, podcasts, slideshows and informational graphics.
• Researches and develops social media and digital marketing strategies and standards to reach and engage online customer/member audiences.
• Creates and maintains webpages using HTML and other computer software.
• Maintains and updates school website pages with timely program, event and news content.

Requirements

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
• Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
• Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
• Demonstrated knowledge of Drupal or other website management platforms.
• Demonstrated experience working in a higher education and/or executive environment.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.