Responsibilities

• Assist with the creation of strategic marketing and communications plans to achieve ASA goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.
• Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc. Ensure items are produced and deployed on time and on budget.
• Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.
• Identify, monitor, and report on key performance indicators for marketing campaigns to ensure achievement of desired results (e.g., sales revenue, registrations). Provide insights and report on campaign performance (e.g., email metrics, conversions) at appropriate frequency. Make recommendations for tactical adjustments to meet goals.
• Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio. Employ leading-edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc. Activate processes and workflow for maximum efficiency and utilize modern reporting tools to monitor and communicate campaign performance.
• Use Google Analytics and Search Engine Marketing – including Adword campaigns and third-party digital advertising, email, and web analytics, to monitor and report on campaign performance and adjust campaigns as needed.
• Stay current on modern marketing principles and practices and innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
• Create, curate, and publish web content to support product lines and audience needs.
• Assist the Marketing and Communications Manager with setting and monitoring communications budgets.
• Ability to perform work in alignment with ASA core values: Dedication, Collaboration, Commitment to Excellence, Continuous Improvement.

Requirements

• Bachelor's degree from an accredited four-year institution with a concentration in Marketing, English, Journalism, Communications, or equivalent experience.
• Minimum 3 years of experience in a marketing role required. Association and/or advertising agency experience preferred.
• Experience with marketing automation platforms, especially HigherLogic, Real Magnet, or Informz, required.
• Direct experience with planning and executing online advertising campaigns, with demonstrated results, required.
• Verbal and written communication styles are clear, descriptive, and direct. Presentation skills and experience desired.
• Solid project management and organizational skills required. Strong attention to detail, with a focus on producing quality, error-free work.
• Ability to plan out a project, determine requirements, set achievable and realistic deadlines, manage expectations, manage change, and deliver results.
• Ability to handle multiple projects at various stages is essential.
• Significant interest in learning marketing best practices and communication principles for the business of associations.
• Strong service and quality orientation to clients, colleagues, and members.

Preferred

• Strong copywriting and proofreading skills desired.
• Experience with content management software, such as SiteCore, desired.

Benefits

• ASA Benefits: As part of the health care community, we offer a full slate of health, financial, and wellness benefits to support personal and family needs, including quality medical, dental, and vision insurance at a reasonable cost, 401K match, a free fitness center, breastmilk shipping, CALM subscription, volunteer committees, employee resource groups, and much more. More detailed benefits information can be found at: https://www.asahq.org/about-asa/work-at-asa/benefits.