Responsibilities

• Lead planning and execution of integrated campaigns across global and regional markets
• Develop strategic, high-impact content for campaigns, landing pages, event promotions and sales enablement materials
• Own campaign budgets, campaign reporting and insight generation to inform future strategy
• Manage social media efforts, including collaborating with the team for content, drafting posts and developing campaign ideas
• Collaborate with leadership and MarComm team to maintain the content calendar in alignment with established strategies
• Collaborate with leadership and MarCom team to own development, maintenance and ongoing management/tracking of marketing assets (including collateral, presentations, sales enablement materials, and digital content) using Canva, Adobe InDesign, and Photoshop, ensuring strong brand consistency and message alignment
• Ensure alignment between marketing activity and pipeline development objectives
• Own and lead channel marketing initiatives, managing budget, driving campaign strategy and execution, developing partner enablement assets, and managing strategic partner relationships
• Collaborate closely with Sales team channel leadership to identify joint marketing opportunities
• Own creation and delivery of the Channel Partner newsletter and other monthly partner communications
• Contribute to ongoing optimization of the Partner Portal experience and content
• Collaborate closely with the Events Program Manager to plan and execute Partner events
• Support the Events Program Manager and event marketing activities, including managing regional event registration, coordinating communications and materials, lead tracking, etc.
• Ensure event participation aligns with broader campaign and pipeline goals
• Support the speaker program to enhance thought leadership presence in the industry
• Track partner-led events and provide support as needed
• Develop a good understanding of the core Zetron solutions to help create messaging and sales enablement tools
• Develop a strong understanding of the Zetron brand and help ensure all materials and communications adhere to those guidelines
• Ability to lead campaigns and initiatives including planning, development, execution and reporting
• as well as the ability to adapt for different audiences and channels

Requirements

• Bachelor’s degree (or equivalent) in business, marketing or a related field
• At least four years of experience and demonstrated success in a marketing role, preferably in a B2B/B2G technology environment
• At least two years’ experience in a marketing middle management role, with defined responsibilities for leading projects, managing budgets, developing and executing marketing strategy, and reporting on performance against business objectives
• Proficiency in Microsoft Office and Adobe Creative Suite
• CRM and WordPress experience/proficiency is a plus

Preferred

• CRM and WordPress experience/proficiency is a plus

Benefits

• Medical, Dental, Vision Benefits
• 401(k), including a Company match
• Generous Paid Time Off Packages
• Company paid short-term and long-term disability coverage, basic life insurance and wellbeing benefits
• Flexible working hours
• The ability to grow your career by attending various educational programs and/or trainings
• 10 paid holidays
• Incentive Bonus Plans
• Perks and discounts
• And more!