Marketing and Communications Manager at Zane State College | Zanesville, OH

Zane State College

Marketing and Communications Manager

Zanesville, OH (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing and enrollment at Zane State College by leading brand, content, and campus communications; strong emphasis on Jenzabar CRM and data-driven campaigns.

Own integrated marketing plans to support enrollment and retention
Must-have: Bachelor’s in Marketing/Communications and 2+ years in marketing
Standout: experience with Jenzabar JRM/J1 and higher education marketing

Job Description

Responsibilities

Lead and execute strategic marketing initiatives to elevate Zane State College's brand, drive student enrollment, and enhance campus and community engagement
Manage the Welcome and Testing Center staff to ensure belonging and professionalism for students, employees, and visitors
Oversee development, distribution, and analysis of digital and print content, manage social media platforms, and ensure message alignment across departments and channels
Collaborate with faculty, staff, and administrators to promote academic programs, campus events, and student success stories
Develop and execute annual and campaign-based marketing plans to support institutional goals
Coordinate communication around major events, deadlines, and institutional updates; support internal and external communication
Oversee creation of digital and print materials including brochures, flyers, web content, video, and email campaigns; collaborate with departments to develop promotional materials and student success features
Manage the College's presence across social media platforms; develop content calendars; monitor platform performance
Use Jenzabar JRM and J1 to track outreach and engagement efforts; analyze campaign data to measure effectiveness and guide improvements; maintain up-to-date contact records and integrate marketing with recruitment and retention workflows

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Minimum of 2 years of professional experience in marketing or communications
Strong writing, editing, and content development skills
Experience with higher education marketing

Preferred

Proficiency with Jenzabar tools (JRM and J1) or equivalent CRM platforms
Experience in multimedia production and web management
Understanding of social media analytics

Benefits

Comprehensive healthcare plans including medical, dental, vision, and prescription coverage
HSA/FSA
Employee Assistance Program
Life and long-term disability insurance
Supplemental retirement savings plans
Generous paid time off including vacation, sick, and personal leave

Zane State College

At Zane State College, you can get your hands dirty at our oil and gas lab, create viral videos in the digital media studio (look out, Hollywood!), learn from the inside out with “Bernie” the cadaver, catch the largest fish with electricity (talk about bragging rights), and become a marksman in our firearms training center.With over $20 million invested since 2014, Zane State College has undergone more than a facelift. We have expanded and improved. Through all of our tinkering and improvements, one thing has not changed ... our focus is: you.Discover your opportunities.

Founded in 1969

Zanesville, Ohio, USA

290 employees

www.zanestate.edu