Marketing and Communications Manager at Zane State College | Zanesville, OH

Zane State College

Marketing and Communications Manager

Zanesville, OH (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing efforts to raise enrollment and awareness by leading cross‑functional programs and content creation.

Primary ownership: Lead strategic marketing plans and cross‑department collaboration to promote programs and events.
Must-have: Strong writing and higher‑ed marketing experience.
Standout: Jenzabar JRM/J1 proficiency and data‑driven campaign analysis.

Job Description

Responsibilities

The Marketing and Communications Manager is responsible for leading and executing strategic marketing initiatives that elevate Zane State College's brand, drive student enrollment, and enhance campus and community engagement.
This role manages the Welcome and Testing Center staff, ensuring a sense of belonging and consistent professionalism for students, employees, and visitors.
The Manager oversees the development, distribution, and analysis of compelling digital and print content, manages social media platforms, and ensures message alignment across departments and channels.
The Manager collaborates with faculty, staff, and administrators to promote academic programs, campus events, and student success stories.
This position requires strong project management skills, data-driven decision-making, and proficiency with Jenzabar tools (JRM and J1) to ensure coordinated communication efforts and seamless CRM integration.
Strategic Marketing Planning and Execution (25%)
Develop and execute annual and campaign-based marketing plans to support institutional goals.
Ensure consistent brand messaging across all platforms and materials. Align marketing strategy with enrollment and retention priorities.
Collaboration and Cross-Departmental Support (25%)
Responsible for the Welcome and Testing Center customer service experience, as well as the mascot request coordination. Partner with faculty and staff to promote programs, events, and initiatives. Coordinate communication around major events, deadlines, and institutional updates. Support internal and external communication.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Minimum of 2 years of professional experience in marketing or communications.
Strong writing, editing, and content development skills.
Experience with higher education marketing.

Preferred

Proficiency with Jenzabar tools (JRM and J1) or equivalent CRM platforms
Experience in multimedia production and web management
Understanding of social media analytics

Benefits

Competitive base salary
Comprehensive healthcare plans including medical, dental, vision, and prescription coverage
HSA/FSA
Employee Assistance Program
Life and long-term disability insurance
Supplemental retirement savings plans
Generous paid time off including vacation, sick, and personal leave

Zane State College

At Zane State College, you can get your hands dirty at our oil and gas lab, create viral videos in the digital media studio (look out, Hollywood!), learn from the inside out with “Bernie” the cadaver, catch the largest fish with electricity (talk about bragging rights), and become a marksman in our firearms training center.With over $20 million invested since 2014, Zane State College has undergone more than a facelift. We have expanded and improved. Through all of our tinkering and improvements, one thing has not changed ... our focus is: you.Discover your opportunities.

Founded in 1969

Zanesville, Ohio, USA

290 employees

www.zanestate.edu