Responsibilities

• Strategic Leadership & Brand Stewardship
• Develop and implement comprehensive marketing and communication strategies that advance Wesley Seminary’s mission and strategic plan in collaboration with the University Marketing and Communications team
• Serve as steward of Wesley Seminary’s brand identity, ensuring consistency with University brand standards while honoring the Seminary’s theological and institutional distinctives
• Act as the primary liaison between Wesley Seminary and the University Marketing team, fostering strong communication, shared planning, and mutual accountability
• Provide strategic marketing and communications support for Seminary-wide initiatives such as VIA Journeys and 21st Century Church, ensuring alignment with Wesley Seminary’s mission, brand, and institutional priorities while supporting initiative-specific goals
• Integrated Marketing & Communications Execution
• Lead the planning, coordination, and execution of Seminary marketing initiatives, including:
• Writing and distributing announcements, stories, and feature content
• Creating, maintaining, and optimizing web content
• Developing print and digital marketing collateral
• Managing video and multimedia projects
• Designing and executing targeted email campaigns
• Support the launch, visibility, and ongoing communications of strategic initiatives (e.g., VIA Journeys), including pilot communications, partner-facing materials, and stakeholder updates, in coordination with initiative leadership
• Storytelling & Content Development
• Oversee the creation of compelling content that “tells the story” of Wesley Seminary through:
• Strategic copywriting and editorial leadership
• Graphic design direction
• Photography, videography, audio, and digital storytelling
• Translate academic, theological, and ministry initiatives into accessible and engaging narratives for diverse audiences
• Translate complex initiatives, research findings, and pilot learnings—including ecosystem-based programs such as VIA Journeys and 21st Century Church—into clear, compelling narratives for churches, partners, donors, and institutional audiences