Marketing & Communications Manager

Rockville, MD (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 10 hrs ago

Job Summary

Owns the organization-wide marketing and communications strategy, driving campaigns across programs and collaborating with departments and external partners to grow participation, engagement, and fundraising.

  • Lead marketing strategy and planning across all departments
  • Coordinate with external consultants to ensure brand consistency
  • Deliver integrated campaigns that raise awareness and attendance

Job Description

Responsibilities

  • VisArts is seeking a strategic, creative, and collaborative marketing professional to lead marketing and communications efforts across the organization.
  • As our Marketing & Communications Manager, you will develop and execute campaigns that increase awareness, drive participation, and amplify the impact of VisArts programs, exhibitions, classes, camps, events, and community initiatives.
  • You'll work closely with staff across all departments, while coordinating with external marketing and graphic design partners to ensure a consistent and compelling brand presence.
  • Lead organization-wide marketing and communications efforts for one of the region's most dynamic nonprofit arts organizations.
  • Shape messaging and promotional strategies across classes, camps, exhibitions, galleries, events, residencies, and community programs.
  • Collaborate with external marketing and graphic design professionals while serving as the internal marketing lead.
  • Help increase participation, attendance, community engagement, and fundraising success.
  • Work in a creative, mission-driven environment where your ideas and contributions have visible impact.
  • Lead Marketing Strategy and Planning: You will develop and execute annual marketing strategies that support organizational goals across all departments and programs.
  • You'll help identify opportunities for audience growth, community engagement, earned revenue, and donor engagement while monitoring marketing performance and return on investment.

Requirements

  • 3-5 years of marketing and communications experience, preferably in nonprofit, arts, education, cultural, or mission-driven organizations.
  • Experience developing and executing integrated marketing strategies.
  • Strong digital marketing skills, including social media management, email marketing, website content management, and audience engagement.
  • Excellent writing, editing, and verbal communication skills.
  • Strong project management, organizational, and time management abilities.
  • Experience using marketing analytics tools, Google Analytics, social media platforms, and Microsoft Office.
  • A strategic mindset combined with a hands-on, solutions-oriented approach.
  • Passion for the arts, community engagement, and nonprofit work.
  • The ability to work effectively across departments and build strong collaborative relationships.

Preferred

  • If you don't meet every qualification listed but are excited about the role, we still encourage you to apply.

Benefits

  • Comprehensive health and dental insurance.
  • Three weeks of paid vacation to start.
  • Paid federal holidays and winter closure from December 24 through January 1.
  • Accrued sick leave.
  • Retirement plan contributions.
  • Parking benefit.
  • Professional development opportunities.
  • Discounts on VisArts classes and camps.
  • A creative, collaborative, and mission-driven workplace.
VisArts logo

VisArts

For almost 35 years, VisArts , a 501(c)(3) nonprofit, has transformed individuals and communities through our vision of a vibrant, diverse community enriched and connected by the visual arts. We’re Montgomery County’s largest visual arts center, welcoming more than 30,000 visitors each year to our facility in Rockville Town Square. Our strength is our ability to bring people together through shared creative experiences, fostering exposure to new perspectives, mutual respect, and a truly connected community made up of people of all ages, identities, backgrounds, experiences, and abilities. In addition to classes in ceramics, glass, drawing, painting, and sculpture, we showcase vibrant contemporary art exhibitions in our galleries. Our Studio Artist Program provides artists with space and time to create.VisAbility Art Lab is our supported art studio for adult emerging artists with disabilities. A focus on workforce and interpersonal skills training empowers Lab artists to market, exhibit, and sell their art. We also offer accessible art classes to students with disabilities.VisArts partners with other nonprofits to foster connections throughout our community, including the Mattie J.T. Stepanek Foundation, Main Street Connect, Nourish Now, and Interfaith Works.We manage the annual Rockville Arts Festival, which features more than 100 fine art vendors. Visitors enjoy viewing and buying art, artist demonstrations, and performances. VisArts also hosts CREATE, free art workshops held each summer.We’re proud of our outreach programs serving seniors, homeless individuals, low-income families, children facing serious illness, and wounded veterans. We extend more than $40,000 annually in free services and discounts to those in need. We also offer event rentals - celebrate your special occasion or host company events in our picturesque venue.https://linktr.ee/VisArtsCenter

Founded in 1987
Rockville, Maryland, USA
83 employees (17 in marketing)

Marketing Team

Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
27.7K
Monthly Google Ads Budget
$9.3K
Traffic Source Mix
Search
48.1%
Direct
30.7%
Referral
15.7%
Social
1.2%

Headcount Trend

Current headcount: ~83
VisArts logo

Marketing & Communications Manager

VisArts · Rockville, MD · On-site