Responsibilities

• Under the general direction of the Senior Director, Marketing and Events, UCIAA, the Marketing and Communications Manager is responsible for leading the day-to-day operations of alumni marketing and communications activities.
• Coordinates and markets all outreach activities for Alumni Relations and UCI Alumni Association (UCIAA).
• This position involves all aspects of marketing, including planning, advertising, promotion, public relations, program and product development, distribution, and research to meet the department's goals and objectives.
• Manages all communications activities by either overseeing or directly providing writing, publication and graphic design, photography, video conceptualization and production, social media development and deployment, and other media.
• Assists in developing budgets and goals, and achieving goals within budgetary parameters.
• Effectively supervises the Digital Communications Coordinator.
• Creates an atmosphere that encourages creativity and innovation in marketing.

Requirements

• Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
• Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.
• Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.
• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
• Solid written, verbal, interpersonal communications, active listening and political acumen skills.
• Outstanding writing and editing skills.
• Must possess a proficiency in communicating effectively with diverse audiences.
• Writing must be clear and concise with correct spelling and grammar.
• Advanced knowledge of digital design techniques.
• Adobe Suite experience desired.

Preferred

• Preferred: Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education, philanthropy and / or healthcare.
• Knowledge of location protocols and channels for communication internally and externally.
• Familiarity with the operations of a university alumni relations function
• Familiarity with principles of sales, marketing and publicity.

Benefits

• Total Rewards In addition to the salary range listed below, we offer a wealth of benefits to make working at UCI even more rewarding. These benefits may include medical insurance, sick and vacation time, retirement savings plans, and access to a number of discounts and perks.