Responsibilities

• Identify and prioritize target audiences
• Develop and execute marketing plans aligned to revenue and growth
• Own the full content lifecycle- preparation, writing, editing, and distribution of emails, newsletters, articles, press releases, blogs, audio, video, and social media posts
• Manage website, social media accounts, and other distribution channels
• Leverage AI tools and automation platforms to scale content production, improve targeting, and drive efficiency across campaigns
• Generate qualitative and quantitative reports on distribution and impact
• Maintain view on competitive landscape and differentiation
• Collaborate with the executive team on brand position and public relations
• Develop relationships and engage with relevant media and influencers
• Manage vendors and portfolio team members

Requirements

• 5+ years of marketing experience, ideally within a SaaS company or tech startup
• Demonstrated experience marketing data products, analytics platforms, or subscription - based services
• Hands on experience with AI marketing tools
• Experience on capitol hill or in public policy, healthcare a plus
• Experience with Salesforce.com and marketing and communications platforms
• Quantitative analytical skills - making decisions with data
• Excellent English verbal and written communication skills
• Established relationships with relevant media organizations
• Available to work full time in person at the North Bethesda office

Preferred

• Experience scaling a SaaS product
• Prior startup experience or wearing multiple hats

Benefits

• Sunwater provides paid comprehensive health insurance with dental and vision
• 401(k) with company matching
• generous paid time off