Responsibilities

• Own and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectives.
• Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement.
• Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content.
• Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics.
• Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix.
• Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches.
• Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement.
• Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed.
• Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards.
• Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction.

Requirements

• 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role.
• Proven experience developing and executing social media or content engagement strategies that drive measurable growth.
• Strong understanding of platform dynamics, content formats, and best practices across major social media channels.
• Demonstrated ability to use data and analytics to inform decisions and optimize performance.
• Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling.
• Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content.
• Experience working cross-functionally with editorial, design, and marketing teams.

Preferred

• Experience with tools such as SocialBrew, Canva, CapCut, or similar platforms.
• Background in media, publishing, healthcare, or veterinary industries.
• Familiarity with audience growth strategies and full-funnel content performance.
• Understanding of how engagement metrics connect to business outcomes such as retention and conversion.

Benefits

• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.