Marketing Communications Manager at Seaman Corporation | Wooster, OH

Seaman Corporation

Marketing Communications Manager

Wooster, OH (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive integrated B2B marketing communications to power brand growth, demand generation, and customer retention across target segments, with a strong focus on coordinating cross-functional GTM initiatives and measurement-driven optimization.

Coordinate cross-functional go-to-market plans and content with product, sales, and leadership to ensure consistent, impact-focused campaigns.
Lead end-to-end campaigns from concept to measurement, establishing KPIs and optimizing based on performance data.
Own the brand’s B2B website and trade show strategy as primary lead-generation and knowledge resources, while seeking co-marketing opportunities to accelerate growth.

Job Description

Develop and execute integrated B2B marketing communications plans that support brand growth, demand generation, and customer retention across target segments.
Manage brand voice and messaging consistency amongst all channels — including digital, print, social media, email, and PR.
Oversee the creation of compelling content such as press releases, newsletters, website copy, case studies, and sales collateral.
Develop technical and commercial content such as product spec sheets, tech bulletins, white papers, AIA/CEU presentations and more.
Lead campaign planning, media strategy and creative execution from concept through measurement and reporting.
Establish campaign KPIs, monitor, analyze and optimize based on performance data.
Develop and coordinate trade show strategy and manage resources to ensure successful participation in industry events.
Own and manage the brand's B2B website as a primary lead generation and specification resource – overseeing UX enhancements, content strategy, product page updates, analytics and more.
Collaborate with product, sales, and leadership teams to support go-to-market initiatives.
Seek co-marketing opportunities to build relationships with customers that enable successful growth outcomes.

Bachelor’s degree in Communications, Marketing or related Business degree.
5+ years of related marketing experience or equivalent combination of education and experience.
Experience with marketing tools such as HubSpot, Salesforce, Google Analytics, or similar platforms.
Familiarity with SEO best practices and digital content strategy.
Excellent project management skills with the ability to manage multiple priorities simultaneously.
Experience leading cross-functional corporate teams and managing agency and other external relationships.

Company performance bonus in addition to base salary
Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
Professional development opportunities including tuition reimbursement, course training, and networking
A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner

Seaman Corporation

Seaman Corporation offers a collection of innovative high performance fabrics that set the standard for quality and durability. Composed of proprietary knitted or woven base cloths and coating formulas, Seaman Corporation fabrics have been performing around the globe since 1949. Working exclusively with authorized fabricators, designers, consultants, engineers and installers, Seaman Corporation fabrics are used in high performance roof systems, geomembrane liners, truck tarps, architectural structures, for recreational products and much more. Excellent product performance is backed by Seaman Corporation's unique customer CARE program, which ensures the buyer satisfaction that's vital to continued success.

Founded in 1949

Wooster, Ohio, USA

437 employees (17 in marketing)

www.seamancorp.com