Responsibilities

• Design branded marketing assets across multiple formats, including social media graphics, flyers, signage, and marketing materials.
• Develop presentation decks and visual storytelling assets for corporate meetings, franchise communications, and training programs.
• Ensure all creative assets maintain consistent Salons by JC brand standards and visual identity.
• Assist with planning and executing content across corporate social channels, including Instagram, LinkedIn, and Facebook.
• Maintain social media content calendars and schedule approved content using social media management tools.
• Source, curate, and repurpose user-generated content (UGC) from franchisees, concierge managers, and suite owners into branded social media assets, including Reels, short-form videos, and carousel posts.
• Coordinate with internal teams and locations to gather photo and video content that highlights the Salons by JC community.
• Track key social media performance metrics, including audience growth, engagement, reach, and content performance.
• Prepare weekly performance summaries highlighting insights and opportunities to improve content strategy.
• Conduct biweekly competitive research to identify trends, content opportunities, and best practices.

Requirements

• 3+ years of experience in social media marketing, content creation, or digital marketing
• Strong graphic design skills (Canva, Adobe Creative Suite, or similar)
• Experience designing presentation decks and marketing collateral
• Familiarity with social media scheduling and analytics tools
• Strong organizational, creative, and communication skills