Responsibilities

• With the Board of Trustees and staff, participate in the strategic planning and execution of the plan with the organization and regularly share updates and progress made on plan with staff and trustees.
• Create an annual and long-term marketing and communications plan that drives revenue, promotes the museums programming, exhibitions, events and brand locally, regionally and nationally and regularly share updates and progress made on plan with staff and trustees.
• Build and maintain strong relationships with community stakeholders, partners, media, and digital media influencers to enhance the museum's visibility.
• Manage and support departmental staff and external consultants.
• Responsible for the execution of website maintenance and updates, digital media, content creation, and all marketing requests, including digital, print, advertising, website, retail to implement marketing and communications plans.
• Manage partnerships and campaigns with key stakeholders, including negotiating and implementing advertising plans across film, radio, print, outdoor, indoor and additional platforms to enhance museum’s visibility and reach.
• Develop and monitor a marketing reporting function to track, measure and analyze brand performance and audience awareness, aiming to improve guest experience and engagement.
• Draft, edit and review marketing copy for various mediums (print, digital, radio, and TV) to promote museum programs, including exhibitions and fundraising events.
• Oversee the creation and distribution of marketing content, including press releases, newsletters, promotional material, and print communications, ensuring quality and consistency with organizational brand standards.
• Draft media releases

Requirements

• A bachelor’s degree in communications, marketing, journalism, or a related field is preferred.
• Ability to manager several ongoing projects at a time and meet deadlines
• Minimum of 5-7 years of experience in a senior marketing and communications role, preferably in a non-profit, art museum or cultural organization.
• Strong ability to build and maintain relationships with the community, stakeholders, partners, media, and digital media influencers to enhance the museum’s visibility and reach.
• Commitment to ongoing professional development and staying informed about marketing, communications, and museum industry best practices.
• Proven ability to create and lead comprehensive strategic marketing and communication plans to support the organization’s mission and goals.
• Knowledge in digital marketing, including proficiency in web design and development, digital branding, social media, and understanding best practices
• Excellent internal and external communication skills, making information accessible for others to understand.
• Analytical skills for understanding trends and patterns to support the organization’s engagement.
• Excellent writing, editing, and copy-editing skills with published experience; preference for visual arts content.

Benefits

• Medical Health Care benefits free of charge to the employee.