Responsibilities

• MarCom Program Management
• - Lead execution of River Partners’ MarCom strategy, including brand positioning, audience segmentation, annual communications planning, and budgeting
• - Set, track, and report on program-level goals and KPIs; use performance data to drive continuous improvement in content strategy, platform mix, and execution
• - Maintain a master editorial calendar that integrates content, campaigns, and priorities across all channels and audiences
• - Coordinate and manage freelancers and vendor relationships and hold vendor work to high standards
• - Build and maintain workflows and project management systems that keep a dynamic and ever-evolving program running reliably and on schedule
• - Conduct landscape and audience analysis to inform positioning, messaging evolution, and organizational narrative strategy in partnership with leadership
• Brand, Content & Storytelling
• - Steward River Partners’ visual identity, brand voice, and organizational messaging across all internal and external communications touchpoints
• - Direct creative work—design, video, photography, and multimedia—to high editorial and brand standards

Requirements

• Essential Functions and Responsibilities of This Position Include:
• MarCom Program Management
• - Lead execution of River Partners’ MarCom strategy, including brand positioning, audience segmentation, annual communications planning, and budgeting
• - Set, track, and report on program-level goals and KPIs; use performance data to drive continuous improvement in content strategy, platform mix, and execution
• - Maintain a master editorial calendar that integrates content, campaigns, and priorities across all channels and audiences
• - Coordinate and manage freelancers and vendor relationships and hold vendor work to high standards
• - Build and maintain workflows and project management systems that keep a dynamic and ever-evolving program running reliably and on schedule
• - Conduct landscape and audience analysis to inform positioning, messaging evolution, and organizational narrative strategy in partnership with leadership
• Brand, Content & Storytelling
• - Steward River Partners’ visual identity, brand voice, and organizational messaging across all internal and external communications touchpoints

Benefits

• River Partners offers competitive salaries and benefits, including comprehensive health care insurance, flexible spending accounts, a 401(k) plan with immediate employer matching, paid time off, life insurance, disability coverage, employee assistance programs, other well-being benefits.