Responsibilities

• Manage best-in-class marketing and communication strategies aimed at driving top-of-mind awareness.
• Assist the Vice President of Marketing with the development of marketing tactical plans, programs, and accompanying budgets.
• Oversee the development of appropriate marketing programs and tools designed to extend the Frontwave brand and build emotional connections with members, employees, and the community.
• Manage the execution of marketing communications, namely member journeys, newsletter articles, online materials, promotional/campaign materials, promotional items, press releases, internal communications in support of Frontwave’s marketing communications strategies that effectively describe and promote the organization and its products and services.
• Manage lead generation/demand generation efforts utilizing an integrated marketing approach with digital and traditional channels.
• Provide oversight, support, and direction to the Marketing Communications support team to ensure the timely and accurate execution of tasks and projects.
• Assist with managing the relationship with media agencies and other strategic partners when needed.
• Assist with paid traditional and digital media program including OOH, programmatic, retargeting, social, and search.
• Monitor programs to ensure budget guidelines and production goals are met.
• Evaluate, recommend, and implement modern traditional and online marketing opportunities designed to drive Member growth through acquisition, retention, and portfolio growth.

Requirements

• Bachelor’s degree in related field, including Marketing, Communications, or Journalism
• 7+ years marketing communications experience to include creative and content development
• 3+ years’ experience working with marketing agencies, media buyers, public relations, and digital marketing
• 3+ years’ supervisory experience
• Experience with event marketing, experiential marketing, and retail merchandising
• Well-developed project management skills with knowledge of campaign development process including familiarity with all types of marketing communications from print to digital

Preferred

• 3+ years’ experience in financial services
• Marketing agency, creative direction, and/or designer experience
• Experience working in world-class hospitality or consumer brands

Benefits

• Competitive pay
• 401k matching
• mortgage and auto discounts
• 9-27 days of PTO per year (based on tenure)
• VTO and 11 paid holidays
• Affordable medical, dental, vision health plans, and Flexible Spending Account
• Employee Assistance Program with a variety of services
• Career development, training, and coaching, mentoring; tuition reimbursement up to $4,000/year
• Culture of excellence and continuous improvement
• We strive to be the best place you’ve ever worked!