Responsibilities

• Digital Marketing & Social Media: Own Seamen’s Bank social platforms content creation and scheduling to maximize engagement and reach.
• Launch and develop email marketing campaigns to drive traffic to the Bank website and revenue-generating departments.
• Manage, update, and optimize the Bank’s website to keep content fresh and dynamic.
• Content Creation: Primary content creator for digital marketing, print publications, and communications, translating complex products into clear messaging.
• Write and collaborate on compelling copy from staff and meetings to shape impactful messaging.
• Brand Management & Awareness: Maintain consistent messaging and visual branding to position the Bank as a leading regional institution.
• Campaign Development & Management: Plan, execute, and analyze campaigns to maximize revenue and strengthen community partnerships.
• Target customers locally and beyond geography, recommending channels to capture market share.
• Media Outreach & Expert Positioning: Build a multi-channel media list, pitch content, and position the Bank as an industry leader.
• Performance Tracking & Budget Management: Monitor metrics, report results, manage the marketing budget for ROI.
• Additional Duties: Remove roadblocks, assist with communications needs, manage calendars, and collaborate with vendors on marketing deliverables.