Responsibilities

• Strengthen Neighbor to Neighbor’s brand awareness and communicate its mission and impact to key audiences.
• Lead the editorial strategy for the blog and e-newsletter, including content planning, audience segmentation, testing, and performance optimization.
• Secure earned media opportunities by pitching stories, placing op-eds, and cultivating relationships with local reporters and editors.
• Develop media materials, including press releases, advisories, talking points, media pitches, and messaging toolkits.
• Support organizational events through promotional content, sponsor communications, and on-site marketing support.
• Manage and maintain the organization’s WordPress website, coordinating with external vendors as needed.
• Track and analyze marketing and communications performance, providing recommendations for continuous improvement.

Social Media Strategy & Execution

• Develop, create, and publish engaging content across Neighbor to Neighbor’s social media channels, primarily Facebook and Instagram.
• Maintain a strategic content calendar aligned with campaigns, events, fundraising initiatives, and seasonal opportunities.
• Expand reach and engagement through creative content, strategic partnerships, influencer collaborations, and targeted paid promotions.

Content Development

• Create compelling visual and written content, including infographics, short-form videos, impact stories, blog posts, newsletters, and marketing collateral.
• Lead production of the annual report and other key organizational publications.
• Build and maintain a library of client, volunteer, donor, and community stories, photos, and multimedia assets for use across channels.

Executive Visibility & Thought Leadership

• Elevate the Executive Director’s profile as a spokesperson and advocate for Neighbor to Neighbor through LinkedIn strategy, media engagement, speaking opportunities, thought leadership content, and message development.