Responsibilities

• Develops and implements Midtown’s communications and marketing strategy.
• Strengthens Midtown’s brand and messaging via various channels, including print materials, regular email newsletters, social media platforms, and public communications.
• Develops and manages Midtown’s social media strategy; monitors various platforms to grow Midtown’s social media audience and engagement; and tracks engagement metrics to inform Midtown’s strategic planning.
• Writes and distributes regular, community-focused emails highlighting Midtown’s work, initiatives, and community news including about neighborhood events.
• Grows and maintains Midtown’s email subscriber list.
• Assists with communications and coordination related to Midtown’s strategic planning process.
• Designs and produces a variety of written and digital materials to highlight Midtown’s work and neighborhood stories, including: Social media graphics, Direct mail pieces, Presentations and reports, Community guides and neighborhood maps, Event materials and signage, Sponsorship and partnership materials
• Captures compelling visual content via photos and/or videos to highlight Midtown’s work and the character of the District.
• Coordinates with external photographers and videographers when needed.
• Maintains and organizes Midtown’s digital photo and video library.

Requirements

• Bachelor’s Degree in marketing, communications, or related field (or an equivalent combination of education and experience)
• 5+ years of experience and proven success in a marketing and/or communications role
• Outstanding oral and written communication skills, including strong writing, editing, and storytelling skills
• Ability to communicate and interact effectively, positively, and professionally with diverse stakeholders, including residents, businesses, institutions, and community partners
• Excellent customer service skills, with a positive, professional attitude and goal-oriented and solutions-based mentality
• Experience creating engaging content for social media platforms
• Innovative mindset to elevate Midtown’s digital marketing efforts
• Excellent organizational and project management skills and the ability to manage multiple tasks effectively
• Eagerness and willingness to learn new skills
• Proficiency with software/tools: Customer Relationship Management tools (Salesforce is a plus), Canva, Adobe Creative Suite, Mailchimp, Eventbrite, Google Workspace, Zoom or other online meeting platforms

Nice To Have

• Are or have been a resident of Baltimore City or have experience working in or serving the Baltimore City community
• Have experience with photography, video content, and/or graphic design
• Have experience with web content management systems such as WordPress or Squarespace and software/tools to create dashboards

Benefits

• Competitive benefits include: medical, dental, and vision insurance; life, accidental, and death insurance; retirement plan; free public transit passes
• Generous leave and holidays
• A cohesive, mission-oriented, and collaborative team
• A hybrid work environment (Midtown Baltimore staff work in the office three days per week and offsite two days per week)