Marketing Communications Manager

Florence, MS (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead marketing efforts for a regional home-services provider to generate qualified leads and build the brand, with hands-on execution and collaboration across teams.

  • Own strategy-to-execution marketing for a repair-focused business with CPL targets.
  • Must-have: hands-on marketing manager experience and lead-gen know-how.
  • Standout: Salesforce CRM, Local Services Ads, and SEO oversight combined with community representation.

Job Description

Responsibilities

  • Lead marketing efforts from strategy to execution
  • Generate qualified leads that meet defined lead goals and cost-per-lead targets
  • Strengthen the brand across multiple channels
  • Build systems and create processes
  • Collaborate closely with teams
  • Continuously refine what works best
  • Represent MidSouth in the community through events, networking, and face-to-face opportunities to connect with homeowners and partners

Requirements

  • Proven real-life marketing experience in a marketing manager or similar role (hands-on execution required)
  • Strong understanding of lead generation strategy, performance marketing, and CPL management
  • Experience using Salesforce specifically as a CRM
  • Google Lead Generation knowledge (Local Services Ads, paid search, tracking, optimization)
  • Strategic oversight of Google Ads, LSAs, and SEO
  • Experience managing websites, Google Business Profiles, and digital marketing platforms
  • Excellent writing skills with a strong grasp of brand voice and storytelling
  • Solid understanding of social media platforms and audience engagement
  • Comfortable representing the company in the community and enjoys networking and relationship-building
  • Ability to analyze data, interpret results, and make informed decisions
MidSouth Crawlspace Solutions logo

MidSouth Crawlspace Solutions

Serving Mississippi and Louisiana, we're your local experts in crawlspace and basement waterproofing, and concrete and foundation repair.

Founded in 2018
Florence, Mississippi, USA
13 employees (3 in marketing)

Traffic Signals

Monthly Visitors
11.5K
Monthly Google Ads Budget
$27.5K
Traffic Source Mix
Search
66.7%
Direct
15.7%
Referral
5%
Social
11.5%
Paid
1.1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
2 (15% of company)