Marketing and Communications Manager

Cassopolis, MI (On-site)

$41K/yr – $53K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and drive the library system’s marketing, branding, and public relations efforts while managing communications, digital/print content, and fundraising support; collaborates with leadership, program managers, and partners on content and outreach.

  • Lead marketing, branding, and PR strategies
  • Coordinate internal/external communications and content; support fundraising

Job Description

Responsibilities

  • The Marketing and Communications Manager develops and implements comprehensive marketing, branding, and public relations strategies for the library system.
  • This position oversees internal and external communications, manages digital and print content, and supports fundraising efforts.
  • This role collaborates closely with library leadership, program managers, community partners, and media outlets.

Benefits

  • This position is full-time hourly with benefits.
Michigan Library Association logo

Michigan Library Association

The Michigan Library Association is a collaborative network of libraries, library professionals, and supporters working together to protect and promote our libraries and advance the library profession in Michigan. Our network of more than 2500 organizations and individuals is dedicated to advocating for libraries, growing professionally as leaders in the library community, and advancing the profession through the sharing of best practices, innovative ideas, and new programs and services that benefit library personnel, library patrons, and the communities we serve. We are passionate about the library profession and the importance of libraries to our society, and we know we are stronger together!

Lansing, Michigan, USA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
28.1%
Direct
47.9%
Referral
6.7%
Social
15.7%
Paid
1.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (22% of company)
Marketing Roles Posted (Last 30 Days)
1

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