Marketing and Communications Manager

New York City, NY (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated marketing and communications for a performing-arts organization, aligning school enrollment, audience growth, donor campaigns, and press with production content across multiple channels.

  • Growth & Communications Infrastructure: Build and execute multichannel campaigns for the NY season, Studio Series, Gala, and school programs.
  • Audience Growth & Revenue: Drive enrollment growth, audience development, and donor engagement with Development.
  • Content & Partnerships: Oversee multimedia content production and partner collaborations with the Press Agent and Partnerships Coordinator.

Job Description

Responsibilities

  • Developing, execute and implement dynamic, multichannel print and digital media for the Martha Graham Dance Company’s activities, including annual New York season, Studio Series, Gala and other performances, events, and audience development initiatives
  • Develop and execute comprehensive marketing and communications strategies to enhance local, national, and global awareness of the Martha Graham School, promoting enrollment and program growth
  • Collaborate closely with the Development Department, designing and executing integrated campaigns that build and diversify the organization’s base of support, strengthen donor relationships, foster strategic artistic collaborations and partnerships, and drive philanthropic engagement
  • Collaborate with the Company’s Press Agent to manage the organization’s editorial presence
  • Support the Partnerships Coordinator in executing social media strategy, including influencer and partner collaborations
  • Capture and oversee production of digital content, including photos, videos and short-form media
  • Manage distribution of digital media to presenters, press, other media outlets, and internally
  • Develop and strengthen systems for communication and workflow across departments
  • Supervise the Marketing Associate, to be engaged in Fall 2026.

Requirements

  • 3+ years of experience in marketing and communications, preferably in the performing arts or nonprofit sector
  • Demonstrated success in audience development, revenue growth, and brand building
  • Exceptional writing, editing, and storytelling skills
  • Experience developing and managing integrated marketing campaigns
  • High level of skill and proficiency in digital content creation, including videography, video editing, dance photography and photo retouching, and digital media intake and optimization
  • High level of skill and proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro; FinalCut Pro
  • Proficiency in Microsoft O365, Google Workspace, and WordPress
  • Experience with Salesforce (or other) CRM systems, GoFundMe (or other) fundraising platforms, email marketing best practices, Google Analytics and other digital metrics platforms, and Meta for Business
  • Excellent understanding of web-based and online marketing techniques
  • Excellent command of verbal and written English
Martha Graham Center of Contemporary Dance logo

Martha Graham Center of Contemporary Dance

Founded in 1926 by dance icon Martha Graham, the Company is recognized as both the pioneer and the champion of American modern dance. Graham’s groundbreaking technique and unmistakably American style have earned acclaim from audiences in more than fifty countries. Today, in addition to showcasing classics by Graham, the Company commissions new works from international leading artists, presenting an annual season in its home city of New York and actively touring around the globe. The affiliated Martha Graham School prepares the next generation of modern dancers, and currently trains students from 20 countries. Outreach and educational programs reach under-served students in Title I schools from four New York City boroughs. All-City Panorama provides audition opportunities to all students from NYC schools and a chance to perform on the mainstage with the Company for 35 aspiring dancers.

Founded in 1926
New York, New York, USA
72 employees (37 in marketing)

Traffic Signals

Monthly Visitors
15.6K
Traffic Source Mix
Search
38.1%
Direct
47.7%
Referral
4.5%
Social
8.6%
Paid
1%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
9 (13% of company)

Recent News