Responsibilities

• Own the end-to-end brand expression across the consumer journey, ensuring consistency and clarity across all touchpoints (in-store, online, and owned channels)
• Translate brand strategy into actionable activation plans that support both brand building and sales conversion.
• Develop and lead omnichannel activation strategies that reflect how consumers shop the category
• Partner with Trade Marketing and Sales to bring omnichannel strategies to life, ensuring seamless integration between digital and physical experiences.
• Create cross-channel communication plans, defining the role of each audience (associate, field, consumer) and each placement (in-store, shelf, book) within the full funnel.
• Plan and execute activations including sample books, displays, POP, digital product experience
• Act as the primary connector across Marketing, Trade, Sales, IT, and Creative teams to deliver integrated programs.
• Lead content development across formats, including photo shoots, CGI, and AI-enabled solutions, ensuring all assets align to brand standards
• Manage vendor and agency relationships for timely, cost efficient executions
• Oversee project management workflows, timelines, and deliverables to ensure flawless execution.

Requirements

• BA/BS in Marketing or related field.
• 6-9 years of experience in brand, omnichannel, or integrated marketing roles.
• Demonstrated success leading full-funnel, omnichannel strategies across digital and physical environments.
• Strong understanding of shopper behavior, retail environments, and category decision-making.
• Proven ability to manage agencies and cross-functional partners.
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Exceptional interpersonal, verbal and written communication skills
• Exceptional communication, leadership, and project management skills.
• Experience activating brands in-store and online.

Preferred

• Consumer goods and retail experience strongly preferred.

Benefits

• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts