Marketing Communications Manager

Responsibilities

• Own member communications end to end: Write, build, QA, and ship email and SMS campaigns and automated flows in Customer.io across grad, undergrad, and refi.
• Own the Juno voice: Write messages that are clear, accurate, and on-brand, and keep that voice consistent across every send.
• Run the communications calendar: Translate the goals of grad leaders and senior team members into a calendar of shipped sends, and keep it moving every week.
• Learn the Juno product and data model deeply:
• Understand how a member moves from signup to rate offer to application to funded loan
• Know what we hold on every member, where it lives, and what it can and can't tell you
• Use that structure to build segmentation and personalization that hold up at scale
• Get the audience right: Define who receives what by vertical, school, application stage, loan status, and timing. A mis-scoped audience is the most expensive mistake in this role.
• Personalize at scale: Use member data and Liquid to tailor content, and help improve our personalization workflows over time.
• Own measurement: Report on what each campaign did. Opens and clicks, but mostly applications started, applications completed, and loans funded. Bring the read to the team before anyone asks for it.

Requirements

• Background: Typically 1 to 4 years in marketing communications, email marketing, CRM, PR, or content.
• Hands-on experience with an email platform (Customer.io, Klaviyo, Braze, HubSpot, Mailchimp) is a strong plus; we'll teach you our setup.
• Open to a communications or PR professional who wants to own a high-volume channel, or an email marketer who wants to sharpen their writing and data skills
• Excellent writing: You can write a short, clear email or text that gets someone to take one action, and you can adapt your tone for students, parents, and graduates.
• You value direct communication: You see email and SMS as among the most powerful ways to reach people, and you want to get better at them.
• Comfortable with data: You can read a campaign report, reason about an audience, and tell a real result from noise. You don't need SQL on day one, but you should want to learn it.
• AI fluency: You already use AI in your daily work and can walk us through exactly how. We care less about which tools you use than whether you've actually changed the way you work, and whether you know where they fall down.
• Precision: The work is high-volume and unforgiving of small errors, because a wrong merge field or a mis-scoped audience reaches thousands of people at once. You check your work, and you build processes so the checking isn't the only thing standing between us and a mistake.
• Reliability: You do what you said you would, when you said you would. The team will trust you to run this program without hand-holding.
• Execution over ideation: You'll ship a lot. You'd rather run the calendar well than spend the week debating it.

Preferred

• The X-Factor: You're precise: You catch the broken link before it goes to 40,000 people
• The X-Factor: You're a sharp writer: You can say it in half the words and it lands better
• The X-Factor: You close the loop: A campaign isn't done until you've reported what it did
• The X-Factor: You think in systems: You'd rather build the process once than do the thing by hand ten times