Responsibilities

• Develop and implement integrated communications plans that support fundraising campaigns, events, adoptions, programs, advocacy, community engagement, and organizational priorities.
• Partner with the Director of Philanthropy & Communications to align messaging with fundraising strategy, donor journeys, revenue goals, and stewardship needs.
• Build simple systems for content intake, prioritization, approvals, and reporting so the team moves quickly without chaos.
• Maintain message clarity, brand consistency, and audience focus across all external communications.
• Lead the development of content for email, website, social media, print, signage, media, presentations, and campaigns.
• Identify , gather, and elevate impact stories that highlight animal care, adoptions, veterinary outreach, foster, volunteerism, emergency response, and the human-animal bond.
• Write and edit clear, compelling copy that motivates action while honoring the dignity of animals, clients, donors, volunteers, and staff.
• Maintain a content calendar balancing planned campaigns with timely shelter needs, reflecting HSCO’s socially conscious sheltering approach.
• Own HSCO’s website content strategy, email marketing, and social media strategy - hands- on at first, then in partnership with the Digital Media Specialist you hire.
• Use analytics, testing, segmentation, and audience insight to improve engagement and conversion.

Requirements

• Four to six years of professional experience in communications, marketing, public relations, journalism, content strategy, or related work.
• Strong writing, editing, and project management skills across email, web, social media, print, and media relations.
• Strong verbal communication and public speaking skills: you’re comfortable being interviewed, presenting to groups, and representing an organization in public settings.
• Working proficiency with digital marketing tools: email platforms, website content management systems, social media platforms, analytics, and basic design/content tools.
• A bachelor’s degree in a related field or equivalent professional experience .
• A valid driver’s license and ability to travel locally as needed.
• Strong attention to detail, accuracy, responsiveness, and follow-through.

Preferred

• You’ve written fundraising copy that worked.
• You’re handy with a camera (photography, video, or short-form editing) and can produce strong content without a production team.
• You’ve done live or on-camera interviews, or handled communications during a sensitive or fast-moving situation.
• You know the Central Oregon media and community landscape.
• Familiarity with donor CRMs, GA4, A/B testing, or paid social.