Marketing and Communications Manager

Irvington, NY (On-site)

$70K/yr – $78K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Hudson Lab School marketing and brand storytelling across channels to attract families while aligning with mission and growth priorities.

  • Own and execute the School’s marketing and communications strategy across channels and materials.
  • Must-have: 3–5 years in education-focused marketing with strong writing/editing.
  • Standout: Storytelling that highlights learning journeys, student work, and community impact.

Job Description

Responsibilities

  • Own and execute the School’s marketing and communications strategy in alignment with Hudson Lab School’s mission, values, and growth priorities.
  • Serve as steward of the Hudson Lab School brand, ensuring clarity, consistency, and quality across all channels and materials.
  • Translate the School’s project based learning philosophy, interdisciplinary curriculum, and student driven work into compelling narratives for a range of audiences.
  • Develop an authentic storytelling approach that highlights learning journeys, inquiry, iteration, and reflection, not just final products.
  • Partner closely with Admissions to support student recruitment, enrollment cycles, and retention through targeted marketing initiatives.
  • Balance external marketing with clear, thoughtful internal communications for current families, staff, and the broader school community.
  • Manage and support campaigns that support open houses, tours, application deadlines, and enrollment milestones.
  • Track and analyze marketing performance data to inform strategy and improve outcomes.
  • Create, edit, and manage content across platforms including the website, newsletters, email communications, social media, print collateral, and presentations.
  • Write and edit clear, engaging copy that reflects the School’s voice and values.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional experience.
  • Minimum of three to five years of experience in marketing and communications, preferably in education, nonprofit, or mission driven organizations.
  • Demonstrated strength in writing, editing, and storytelling across multiple formats.
  • Experience managing websites, social media platforms, and email marketing tools.
  • Working knowledge of analytics and data informed marketing practices.
  • Proficiency with common design and content tools such as Adobe Creative Suite, Canva, or similar platforms.

Preferred

  • Deep alignment with Hudson Lab School’s educational philosophy and values.
  • Strong project management skills with the ability to balance multiple priorities and deadlines.
  • Collaborative and relationship oriented, with the ability to work effectively across teams.
  • Creative, curious, and proactive, with a willingness to experiment and iterate.
  • Comfortable operating in a small, fast paced environment where flexibility and initiative are essential.
  • Commitment to diversity, equity, inclusion, and belonging.

Benefits

  • comprehensive benefits package
  • The role is designed to grow alongside the School and provides meaningful opportunity for professional development within an innovative educational setting.
  • This position has flexibility and may be either a full or part-time position.
Hudson Lab School logo

Hudson Lab School

Hudson Lab School is a personalized, project-based K-8 school located in Hastings-on-Hudson, New York. It integrates collaborative, interdisciplinary project-based learning (PBL) and thoughtful self-reflection with the academic fortitude of a classical liberal arts education. The school’s mission is to instill a love of learning and to teach children how to design and build a life in which they can thrive.Our setting in a nursing home with a 26 acre campus allows HLS to combine a strong indoor/outdoor classroom approach with leading intergenerational programming, providing a unique environment for our students to build their sense of community. The school is located in Hastings-on-Hudson, which is located 40 minutes north of New York City.

Founded in 2017
Hastings-On-Hudson, New York, USA
14 employees (1 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
15.6%
Direct
21.5%
Referral
5.6%
Social
11.6%
Paid
1.2%

Headcount Trend

Current headcount: ~14