Marketing and Communications Manager

Oakland, CA (Hybrid)

$87K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive coordinated, mission-driven school communications across campaigns and channels to support Head-Royce’s story and enrollment goals.

  • Own cross-functional editorial planning and multi-channel messaging for Advancement, Admissions, and digital channels.
  • Must-have: Four+ years in marketing/communications with strong writing and CMS experience.
  • Standout: Independent school/non-profit background and hands-on content production across print, web, and social.

Job Description

Responsibilities

    - Develop and implement communications strategies in support of the school’s mission - Act as a communications liaison for committees in the HRS community as needed - Apply systems thinking to marketing and communications, weaving together integrated storytelling and consistent brand expression across digital, print, and in-person channels - Develop and execute communications for Advancement and Admissions, leveraging persuasive writing, audience psychology, and emotional framing to drive engagement, enrollment, and philanthropic support - Serve as the managing editor of the semi-annual printed Head-Royce magazine - Coordinate and distribute the school’s primary digital publications, including weekly, bi-weekly, and quarterly newsletters - Project-manage print and digital publications, hiring and working with outside vendors to maintain production schedules and deliverables - Provide ongoing support for content creation and message development, including articles, surveys, presentations, social media captions, graphics, and other material - Lead editorial planning meeting and manage annual editorial calendar - Collaborate with other members of the MarComm team, staying abreast of emerging trends and practices that impact the HRS website, social media, and other channels

Requirements

    - A minimum of four years in a marketing or communications role. - Previous experience in an independent school and/or non-profit setting is a plus - Bachelor's degree required—specialty in Journalism, PR, English, marketing, or communications preferred - Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone - Strategic thinker with the ability to translate ideas into actionable plans - Ability to thrive in a fast-paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demands - Excellent organizational and time management skills, with a proactive approach to managing workflows and taking initiative - Collaboration and diplomacy; fostering strong working relationships - High level of professionalism, integrity, and discretion, including experience handling confidential information - Positive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic community - Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populations - Comfort and knowledge of social media channels, including Instagram, Facebook, LinkedIn, and YouTube - Eye for design and visual storytelling, with experience creating engaging, mission-aligned content - Comfort with photography/capturing video and still shots for storytelling purposes - Familiarity with CMS systems, website back ends, and marketing platforms; specific experience with Veracross, Interactive Schools, and HubSpot is helpful - Head-Royce requires Livescan and TB clearance - Ability to provide Livescan and TB clearance - Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders - Work at a desk and computer for extended periods of time - Work primarily in a traditional climate-controlled environment

Preferred

    - Experience in an independent school and/or non-profit setting is a plus - Familiarity with CMS systems; Veracross, Interactive Schools, and HubSpot is helpful - Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other platforms (e.g., Canva) a plus - Comfort with photography/capturing video and still shots for storytelling purposes