Lead, Communications
Instruction Partners
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
3 hrs ago
Marketing & Communications Manager
Naperville, IL (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive integrated B2B and eCommerce marketing for a food-manufacturing company, leading strategy, campaigns, and cross-functional alignment.
- Must-have: 5–7+ years in CPG/food & beverage or manufacturing marketing
- Standout: Lead for a newly launched manufacturing facility with cross-functional scope
Job Description
Responsibilities
- Lead the development and execution of marketing strategies aligned with company objectives and annual operating plan (AOP)
- Analyze marketing performance and adjust strategies to improve effectiveness and ROI
- Lead and manage trade show strategy, execution, and coordination with sales teams
- Plan, execute, and track integrated marketing campaigns including PR, digital advertising, and social media
- Manage marketing programs and advertising campaigns within established budget guidelines
- Optimize campaigns to increase brand awareness, engagement, and lead generation
- Oversee company website content, updates, and overall user experience
- Develop and maintain dashboards to track performance metrics and marketing trends
- Analyze data and provide actionable insights and recommendations to leadership
- Lead SEO/SEM and PPC initiatives in partnership with external agencies
- Enhance online presence and drive targeted traffic to support business growth
- Cross-Functional Collaboration: Partner with sales, product development, and operations to ensure consistent messaging and alignment
- Collaborate with R&D to support new product development and go-to-market initiatives
- Develop sales materials for foodservice and retail programs
- Work with key stakeholders to deliver integrated B2B and eCommerce marketing communications
- Reporting & Performance Tracking: Monitor and report on marketing and advertising activities
- Generate regular performance reports, analyze results, and recommend strategic improvements
- Other Duties: As required based on business needs
Requirements
- BS degree in Marketing, Communications, Business or equivalent in experience
- 5 - 7+ years of marketing experience within Consumer Packaged Goods (CPG), food & beverage, or manufacturing strongly preferred
- Proven experience managing integrated marketing campaigns and digital marketing initiatives
- Demonstrated ability to translate technical capabilities into market-facing value propositions
- Experience working cross-functionally with Sales and Operations in a production environment
- Strong understanding of SEO, SEM, PPC, and marketing analytics tools
- Experience supporting trade shows and B2B marketing efforts
- Excellent communication, project management, and organizational skills
- Ability to thrive in a fast-paced, collaborative, and hands-on environment
Preferred
- 5 - 7+ years of marketing experience within Consumer Packaged Goods (CPG), food & beverage, or manufacturing strongly preferred
Benefits
- Comprehensive Benefits Package including: Medical, Dental, Vision, FSA/HSA, Life and AD&D insurance, Short-term Disability, Long-term Disability, Supplemental Life and AD&D Insurance, 401(k) matching, Accident Insurance, Critical Illness Insurance, Employee Assistance Program, Paid Time Off, Paid Holidays
- Play a key role in optimizing and advancing a newly launched, state-of-the-art manufacturing facility
- Drive impactful product launches and support business growth
- Partner with leadership to influence strategy and execution
- Work with a collaborative, results-driven, and innovation-focused team
- Help deliver high-quality, safe, and great-tasting food products to consumers
- Contribute to the future of food manufacturing through innovation, efficiency, and sustainability
Harvest Food Group LLC
Nourishing Possibilities. Delivering Quality. Harvest Food Group is a trusted frozen food manufacturer and innovation partner serving leading retailers, brands and foodservice operators across North America. Headquartered in Naperville, IL, we specialize in custom solutions across five key verticals: IQF Ingredients, Co-Manufacturing, Private Label, Foodservice, and our branded line, Path of Life. For over 25 years, we've delivered safe, high-quality frozen foods with consistency, creativity, and care. From single ingredients to fully prepared meals, our vertically integrated capabilities allow us to take products from concept to shelf - quickly and reliable. In Spring 2026, we're expanding our production capacity with a brand-new, state-of-the-art facility designed for high-care frozen and refrigerated foods.
Traffic Signals
Monthly Visitors
8.1K
Traffic Source Mix
Search
35.6%
Direct
42.5%
Referral
5.5%
Social
15%
Paid
1.3%
Headcount Trend
Current headcount: ~96
Marketing Team
Marketing Team Size
2 (2% of company)
