Marketing Communications Manager

Responsibilities

• Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth and ROI for the Operating Group and its brands
• This position directs the development of content and marketing programs that support the entire lifecycle from lead generation to customer acquisition
• The Marketing Communications Manager oversees multi-channel marketing campaigns including tradeshows and events, digital and email campaigns, ABM programs, advertising, PR, web and social media communications and content
• The role collaborates closely with sales, product management, and lifecycle services teams to support the company’s strategic priorities
• Marketing Communications Strategy
• Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions
• Ensure alignment of all marketing communications with corporate branding strategy and design standards
• Monitor and review effectiveness and ROI of various marketing communications channels, campaigns and promotions

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Proven experience in marketing communications, preferably in a B2B or industrial environment
• Expertise in digital marketing, content development, and campaign execution
• Proficiency with marketing automation and CRM tools (Marketo, Salesforce)
• Skills in graphic design and visual communication tools preferred
• Ability to manage multiple projects and priorities in a fast-paced environment
• Familiarity with global marketing operations and multi-regional messaging
• Understanding of technical or engineered product marketing

Benefits

• comprehensive benefit packages designed to support our employees' health, well-being, and financial security
• education and training programs which include an educational assistance program
• paid holidays and paid time off
• cross-functional, collaborative environment, focused on delivering results
• our core values are Teamwork, Respect, Integrity, Winning Spirit, and Sense of Urgency
• we are driven by our number one asset - our employees, and their successes
• We love to be active members of our community! We have several volunteer opportunities throughout the year.