Responsibilities

• Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing, and deploying email campaigns, managing social media, community outreach, and media relations.
• Support engagement efforts, such as developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that shine a spotlight on inspiring human-interest stories related to Contexture initiatives.
• Develop lead generation tactics and content (white papers, infographics, e-guides, blogs etc.) designed to increase demand and support the Sales, Recruitment and Account Management teams.
• Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
• Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
• Provide marketing support for conferences, trade shows, webinars, and other events.
• Write newsletter articles, blogs and social media posts, and review others work to ensure proper messaging is used.
• Manage Contexture’s social media and online presence as thought leadership in the healthcare IT industry.
• Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences.
• Coordinate with and manage vendors and freelancers to meet organizational communications needs.

Requirements

• Minimum of 5 - 7+ years of MarCom experience, preferably in related industries, i.e., healthcare (primary and/or behavioral health) or health and human services.
• Bachelor’s Degree in Marketing, Communications, or related field required.
• Working understanding of the capabilities and value of health information technology (HIT) and health information exchange (HIE) in meeting the needs of clients and participants preferred.
• Must be a well-rounded, multi-skilled MarCom professional with the ability to wear many hats and perform multiple functions within the department.
• Proven multi-channel marketing skills (i.e., traditional channels, digital channels, and social media channels).
• Proven technical and creative writing skills, design skills, project management skills, time management skills.
• Prior management experience in planning and executing MarCom plans.
• Prior experience managing vendor relationships.
• Demonstrated ability in supporting cross-functional teams to deliver results on complex issues.
• Demonstrated ability to quickly establish positive relationships with diverse populations, participants, vendors, community partners and other Contexture managers and staff.

Preferred

• Experience with conference, trade show, or event marketing is a plus.

Benefits

• Contexture provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.