Marketing Communications Manager

Responsibilities

• Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.
• Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.
• Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
• Maintain and evolve the company’s voice and messaging across internal and external communication platforms.
• Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
• Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.
• Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.
• Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers
• Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.
• Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
• Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
• Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to understand technical product information and turn it into customer-focused messaging.

Preferred

• Experience working in or with manufacturing, engineering, industrial products or industrial flow control products.
• Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.
• Understanding of SEO, digital marketing best practices, and Google Analytics.
• Basic graphic design or video editing skills are a plus.