Responsibilities

• Create and execute a comprehensive marketing and communication strategy for the College
• Serve as the project manager for the College’s day-to-day marketing and communication responsibilities as well as long-term efforts directed by college leadership
• Collaborate with MCEE colleagues on undergraduate and graduate student recruitment, alumni and donor relations, brand development and positioning, internal communication, content and digital strategy in line with the College’s plans
• Manage relationships with various internal and external stakeholders and create content in coordination with MCEE for the College’s academic programs, student organizations, alumni programs and related programs
• Support the creation and editing of university-wide communication
• Supervise interns and student workers as necessary
• Collaborate with College leadership and MCEE to build and enhance a sub-brand and set of positioning themes to guide content strategy
• Coordinate digital advertising and purchasing
• Manage college/unit websites
• Oversee marketing campaigns for undergraduate, graduate, and online programs, managing both inbound and outbound strategies
• Collaborate closely with the UM Alumni Association to plan, execute, and amplify alumni communication and engagement efforts
• Serve as the primary point of contact and author for all College internal campus-wide announcements
• Serve as the primary point of contact for the College with the Office of the Provost to develop content for Academic Affairs communication