Marketing Communications Manager at BluPeak Credit Union | San Diego, CA | $80K/yr – $100K/yr

BluPeak Credit Union

Marketing Communications Manager

San Diego, CA (On-site)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive BluPeak’s marketing strategy and digital banking experience to grow member engagement.

Own integrated campaigns across digital and traditional channels.
Must-have: 5+ years of direct marketing experience with a supervisory role.
Standout: hands-on marketing automation and cross‑functional program leadership across core systems.

Job Description

Responsibilities

Marketing Strategy & Campaign Management: Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.

Requirements

B.A./B.S. degree in Marketing, Communications, or a related field.
Minimum five years of direct marketing / communications experience is required, including a minimum of two years in a management/supervisor role.
Strong MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable.
Must be proficient in desktop publishing environments, and have strong word processing and design software skills.
Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.
Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment.
Ability to effectively coordinate efforts through a diverse internal and external team
Ability to analyze data to identify key findings.
Superior project management, planning and organizational skills.
Strong team player with the ability to adapt to an ever-changing, organic environment

Preferred

Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred.

BluPeak Credit Union

Founded in 1936, BluPeak Credit Union empowers its nearly 60,000 members to achieve financial wellness through a full range of financial products and services, including checking and savings options, credit cards, loans, mortgages and more. BluPeak has more than $1.2 billion in assets and members can access their accounts through six California branches, nearly 30,000 surcharge-free ATMs nationwide, and 24/7 online and mobile banking. BluPeak membership is open to all Californians who live, work or worship in Alameda, Sacramento, San Diego, Santa Clara and Yolo counties, as well as those employed by the state of California, and California university employees and students. Formerly known as University & State Employees Credit Union (USECU), we changed our name to BluPeak in 2022. The new name reflects our California roots, is more inclusive to our field of membership, and better conveys our passion for going above all others in our relationships with members.As a community leader, BluPeak partners with local causes, events and organizations that speak to our commitment to health, wellness and inclusiveness. Learn more at BluPeak.com.

Founded in 1936

San Diego, California, USA

174 employees (7 in marketing)

BluPeak.com