Marketing and Communications Manager

Responsibilities

• Marketing Strategy & Campaign Execution - Assist in the development and execution of integrated marketing campaigns supporting enrollment, advancement, summer programs, academic initiatives, and other strategic school priorities. - Collaborate with the Director of Marketing & Communications to develop audience-focused messaging, campaign strategies, and marketing plans. - Execute multi-channel campaigns across email, website, social media, digital advertising, print, and other communication channels. - Coordinate campaign schedules, deliverables, assets, and stakeholder approvals to ensure projects are completed on time and aligned with strategic goals. - Track campaign performance and provide recommendations for continuous improvement.
• Website & Digital Marketing - Manage and maintain BSMSchool.org, ensuring content remains accurate, current, engaging, and aligned with brand standards. - Coordinate website updates, landing page creation, and content optimization efforts. - Support SEO, website analytics, and digital marketing initiatives. - Manage email marketing campaigns, including audience segmentation, deployment, reporting, and optimization.
• Communications & Content Development - Write, edit, and proofread marketing and communications materials including website content, newsletters, emails, promotional collateral, news stories, press releases, and other communications. - Manage creation and distribution of recurring communications, including the weekly parent newsletter. - Support storytelling efforts by identifying and developing compelling student, faculty, alumni, and school stories. - Serve as contributor of BSM's alumni magazine, Crown & Shield, including content planning, collection, editing, production, and distribution.
• Social Media & Brand Management - Lead social media planning and execution across platforms to support school priorities and increase audience engagement. - Monitor social media performance and analytics and recommend adjustments based on results. - Help ensure consistent application of BSM's brand standards across marketing and communications materials.
• Project & Vendor Management - Manage multiple concurrent marketing projects and priorities while maintaining clear timelines and communication. - Coordinate with internal stakeholders, external vendors, agencies, freelancers, and production partners to execute marketing initiatives. - Assist in maintaining annual marketing calendars, campaign schedules, and communications plans. - Support the prioritization and management of incoming marketing requests from departments throughout the school.
• Other duties as assigned. - Additional Responsibilities: - Support marketing and communications efforts for Advancement initiatives, including fundraising campaigns, alumni engagement, donor communications, and special events. - Assist with internal communications that keep faculty and staff informed of school initiatives and marketing efforts. - Support photography, video, and visual content creation efforts as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• Ideally 4-7 years of relevant professional experience in marketing, communications, campaign management, or related fields.
• Demonstrated experience executing integrated marketing campaigns across multiple channels.
• Experience managing websites, email marketing platforms, and digital marketing initiatives.
• Experience working with external vendors, agencies, or creative partners preferred.

Preferred

• Bachelor's degree preferred in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• Knowledge of SEO, digital marketing, and marketing analytics.
• Social media management experience.
• Basic graphic design skills and familiarity with Adobe Creative Suite.
• Photography and/or video production experience is a plus but not required.
• Familiarity with CRM, enrollment, fundraising, or database systems is preferred