Marketing Communications Manager -- Anticipated Opening at Seamen's Bank | Provincetown, MA | $65K/yr – $87K/yr

Seamen's Bank

Marketing Communications Manager -- Anticipated Opening

Provincetown, MA (On-site)

$65K/yr – $87K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel marketing and brand execution for a regional bank, balancing content creation, audience growth, and campaign performance across social, email, and the website.

Content & messaging: translate complex financial products into clear consumer copy and coordinate daily digital and print content.
Channel ownership: manage social, email, and website to drive traffic, engagement, and revenue.
Brand, partnerships & metrics: uphold branding, build community ties, and track ROI to guide decisions.

Job Description

Responsibilities:

Digital Marketing & Social Media: Own management of Seamen’s Bank social media platforms, including content creation and scheduling to maximize audience engagement and reach.
Email Campaigns & Website: Launch and develop email marketing campaigns to directly drive traffic to our Bank website and key revenue-generating departments.
Website & Content Updates: Manage, update, and optimize the Bank’s website to ensure fresh, dynamic content.
Content Creation & Copy: Serve as the organization’s primary content creator and handles the daily execution of digital marketing, print publications, and communications.
Messaging Translation: Translate complex financial products and Bank services to average consumer and shape raw material from staff, meetings and other sources into meaningful, impactful messaging.
Brand Management & Awareness: Maintain and enhance the Bank’s image through consistent messaging and visual branding.
Campaign Development & Management: Plan, execute, and analyze product and services marketing campaigns to maximize revenue and strengthen community partnerships.
Performance Tracking & Budget: Monitor, analyze, and report on the metrics and effectiveness of marketing activities to make informed decisions and optimize strategies; manage the marketing budget.
Additional Duties: Work to remove or escalate roadblocks and ensure important initiatives are executed well and on time.

Seamen's Bank

Seamen's Bank is an independent, locally managed bank serving businesses and residents from Provincetown through Brewster. Known for offering competitive banking products and professional, friendly service, Seamen's is the oldest bank on Cape Cod.Member FDIC Member DIF

Provincetown, Massachusetts, USA

56 employees (1 in marketing)

www.seamensbank.com