Responsibilities

• Digital Marketing & Social Media. Own management of Seamen’s Bank social media platforms, including content creation and scheduling to maximize audience engagement and reach.
• Launch and develop email marketing campaigns to directly drive traffic to our Bank website and key revenue-generating departments.
• Manage, update, and optimize the Bank’s website to ensure fresh, dynamic content.
• Content Creation. Serve as the organization’s primary content creator and handles the daily execution of digital marketing, print publications, and communications.
• Translate complex financial products and Bank services to average consumer and shape raw material from staff, meetings and other sources into meaningful, impactful messaging.
• Write and collaborate on the creation of compelling and effective copy.
• Brand Management & Awareness. Maintain and enhance the Bank’s image through consistent messaging and visual branding.
• Secure Seamen’s Bank position as a leading institution on the Cape as well as a steadfast, committed community partner.
• Plan, execute, and analyze product and services marketing campaigns to maximize revenue and strengthen community partnerships.
• Target potential customers both in and outside of current geography and recommend avenues to capture market share.

Requirements

• Bachelor's degree in marketing and communications, business administration or relevant field from a four-year college or university; or five or more years related experience; or equivalent combination of education and experience.
• 3+ years in a hands-on marketing, communications, or related role. Exceptional creativity and outstanding writing and storytelling skills.
• Ability to manage multiple projects and deadlines while staying organized and detail oriented.
• Proactive, resourceful, and focused on solutions.
• Experience working with vendors, printers, promotional partners, or outside agencies.
• Thorough knowledge of marketing best practices.
• Microsoft Office and digital software mastery.