Responsibilities

• Develop and execute digital-first marketing communications strategies across social, paid social, display, search, email and owned content.
• Plan, write and publish high-quality content (social posts, captions, long-form articles, landing pages, email copy, ad creative briefs).
• Build and manage paid social/search campaigns: audience strategy, creative testing, budgeting, bid strategy and optimization.
• Manage organic social presence: content calendars, community engagement, influencer coordination and platform-specific best practices.
• Design and run integrated campaign programs (awareness ? nurture ? conversion), aligning channels, messaging and creative.
• Apply SEO and content optimization best practices for discoverability and engagement.
• Set up and maintain analytics/tracking (UTMs, pixels, conversion events) and dashboard reporting.
• Analyze performance and translate insights into clear optimization recommendations and executive summaries.
• Conduct A/B and multivariate testing across creative, copy, landing pages and audience segments.
• Coordinate with design, product, sales and external agencies/freelancers to produce assets and ensure brand consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism or related field (or equivalent experience).
• 5+ years of hands-on experience in digital marketing and social media communications for B2B and/or B2C brands.
• Proven track record managing paid social/search campaigns with measurable ROI (Facebook/Meta, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads).
• Strong copywriting and content creation skills across short- and long-form formats.
• Proficient with analytics and attribution tools (Google Analytics 4, Looker Studio/Google Data Studio, Meta Ads Manager, LinkedIn Campaign Manager).
• Experience implementing tracking (UTMs, pixels, conversion events) and using data to optimize campaigns.
• Solid understanding of SEO best practices and content optimization techniques.
• Ability to design tests, interpret results and iterate quickly.
• Excellent project management, prioritization, and cross-functional collaboration skills.
• Expert digital/social strategy and channel tactics.

Preferred

• Certifications in Google Ads, Meta Blueprint or similar.
• Experience with marketing automation (HubSpot, Marketo, Pardot) and CRM alignment.
• Familiarity with creative tools (Canva, Adobe Creative Cloud) and basic design principles.
• Experience in brand storytelling, thought leadership programs or influencer marketing.

Benefits

• Onsite medical clinic for employee, spouse and family members, 18 and under, living at home; Medical, Dental, 401k, Life Insurance, Short and Long Term Disability, paid vacation/holidays) plus some not so usual (free security system, free UPS shipping), so you don\'t have worry about self or family.