Responsibilities

• Draft posts and curate content across Visit South Bend Mishawaka’s social media channels to support brand voice, audience engagement, and overall content strategy.
• Help grow VSBM’s social media presence on TikTok, YouTube, Pinterest, and Instagram through content collection and distribution as directed.
• Support ongoing user-generated content (UGC) and media library organization efforts within the digital asset management platform to improve content accessibility and long-term marketing efficiency.
• Assist with the maintenance of website content to ensure accuracy, timeliness, and alignment with current campaigns and destination messaging.
• Maintain and update the event calendar, including communication with event hosts, to ensure comprehensive and up-to-date community listings that support visitor engagement.
• Support blog initiatives, including researching, writing, and updating posts, to enhance SEO performance and tell compelling destination stories.
• Research local attractions, restaurants, and events to keep website listings fresh, accurate, and reflective of the evolving visitor experience.
• Assist the marketing team with additional projects as needed, contributing to broader campaign execution and organizational goals.
• Complete a final exit project that synthesizes learning and contributes to VSBM’s marketing efforts (project scope to be determined in collaboration with the supervisor).

Requirements

• Student (incoming sophomore or higher preferred) enrolled in college/university-level marketing, communications or tourism/hospitality program.
• Excellent writing, copy editing, and proofreading skills.
• Highly organized and detail-oriented with the ability to manage projects and meet deadlines.
• Social media experience is helpful but not required.
• Knowledge of South Bend, Mishawaka and St. Joseph County history, attractions and points of interest is helpful but not required.
• Photography or videography experience is helpful but not required.