Marketing Communications & Graphic Design Lead

Annandale, MN (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end visual design and execution for The Malco Group, unifying brands across email, web, and print with premium, conversion-focused assets.

  • Must-have: 5+ years in graphic design/marketing comms with strong Adobe Creative Suite skills.
  • Standout: Works across digital, print, and portal materials with design-systems and DAM/PIM familiarity.

Job Description

Responsibilities

  • Lead the design and production of high-impact visual assets across all Malco Group communications, with a heavy focus on the Veto Pro Pac brand.
  • Design compelling, conversion-focused email templates and campaign graphics.
  • Ensure brand consistency across typography, photography, layout, and visual storytelling.
  • Continuously elevate the visual sophistication and premium feel of the Malco Group brand.
  • Design and build visually compelling email campaigns that support product launches, promotions, and seasonal initiatives.
  • Collaborate on segmentation and campaign objectives while owning the visual and layout execution.
  • Conduct design testing to optimize engagement, click-through, and conversion performance.
  • Maintain and refine branded email templates for consistency and scalability.
  • Lead creative development and execution of Veto Pro Pac’s Spring Promo and other seasonal campaigns.
  • Ensure promotions are visually cohesive across digital, print and field materials.

Requirements

  • Degree in Graphic Design, Marketing, Communications, or related field required.
  • Minimum 5 years of experience in graphic design and marketing communications roles, agency experience a plus.
  • Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required).
  • Strong layout, typography, and visual storytelling skills.
  • Experience designing for both digital and print environments.
  • Understanding of email design best practices and mobile-first layout principles.
  • Ability to manage multiple creative projects simultaneously in a fast-paced environment.
  • Strong collaboration skills with sales, product, and leadership teams.
  • High attention to detail with a commitment to premium brand presentation.
  • Approximately 10% travel (trade shows and planning meetings).

Preferred

  • DAM/PIM familiarity preferred

Benefits

  • 401k with company matching.
  • Medical, Dental & Vision Insurance
  • Company paid life insurance and paid short-term disability.
  • Paid time off
The Malco Group logo

The Malco Group

The Malco Group is a leading manufacturer and distributor of high-quality HVACR and building construction products and category solutions. With a strong focus on innovation, precision engineering, and field-tested performance, we design, produce and distribute a wide range of tools, condensate pumps, chemicals, and worksite solutions that help trade pro contractors, service techs and building construction professionals get the job done faster, safer and smarter than ever before. Our expansive product portfolio includes ACE Chemical, Aspen Pumps, Beckett, Big Foot Systems, C&D Valve, HydroBalance, Malco Tools, Unilite, and Veto Pro Pac. At The Malco Group, our commitment to excellence drives everything we do—from research and development to manufacturing and customer support. We prioritize quality control, safety, and environmental responsibility to ensure that our products not only meet, but exceed industry standards. As your trusted partner in HVACR solutions, we are dedicated to helping you achieve long-term success through our reliable, high-performance products and unmatched customer service.

46 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
15.8%
Direct
77.5%
Referral
3%
Social
3%
Paid
0.6%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
7 (15% of company)