Responsibilities

• Own the marketing coordination and execution for national tradeshows, industry events, and sponsorships
• Develop and manage event timelines, deliverables, and promotional plans
• Partner with sales and growth teams to align event goals, target accounts, and meeting-setting strategies
• Coordinate booth logistics, branded environments, collateral, swag, and vendor partners
• Manage lead capture strategy and ensure proper handoff for post-event follow-up and reporting
• Support on-site execution as needed, ensuring a high-quality and consistent brand presence
• Build, maintain, and execute social content calendars across multiple platforms
• Collaborate with design and growth teams to align messaging with brand goals
• Draft and edit blog posts that position Lessen as a thought leader in the property services and facilities management space
• Support SEO strategy with relevant, engaging content

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of marketing or communications experience, preferably in B2B or SaaS industries.
• Strong writing and editing skills, with the ability to adapt tone for different audiences.
• Experience supporting or executing tradeshows, conferences, or field events.
• Hands-on experience with Marketing Cloud or similar platforms for email and campaign management.
• Familiarity with AI-powered marketing tools (e.g., for content creation, analytics, or automation).
• Highly organized, detail-oriented, and able to manage multiple projects and events simultaneously.
• Creative mindset with a proactive approach to problem-solving.
• Strong collaboration skills across marketing, sales, and operations teams.

Preferred

• Experience measuring event performance and reporting on pipeline impact
• Experience with Sprout Social or other similar social media calendar planning tools
• Experience with Salesforce or other similar CRM platform/systems

Benefits

• Health, Dental, Vision, Life, Disability options
• 401K retirement savings plan
• Paid vacation, federal and floating holidays
• Maternity/Paternity Pay
• Career advancement opportunities
• All the tools you'll need to be successful